You need explainer videos for your business.
Because according to Dr. Gloria Mark’s book—Attention Span: A Ground-breaking Way to Restore Balance, Happiness, and Productivity—our attention is declining rapidly. In fact, there has been a 70% decrease in our attention span since 2004.
But what is an explainer video?
Simply put, these are short videos, usually 30-90 seconds in length, that help explain complex ideas in a fun and engaging way—just like TikTok videos.
Here are five benefits of using explainer videos in your business to make your message more memorable and easier to understand.
I. Enhanced Engagement
According to research, 95% of people will most likely remember something they watched while only 10% what they read.
Mainly because videos capture the audience’s attention since they have colourful visuals, animations, and friendly narrations that can make even the most boring topics exciting.
It is also why you can remember a movie you watched 10 years ago but not a book you read clearly.
II. Improved Understanding
Studies show that visual aids in comprehension help clarify complex concepts in a way text alone cannot.
So, since explainer videos have visuals, audio, and text, this combination forms a powerful tool for understanding.
For example, Mint, a free personal financial management website, and mobile app, created a very entertaining and informative explainer video called The Financial Life. It explains how to keep track of your financial life using visuals, text, and audio.
Or, you can add humour to your explainer video to make it more interesting.
For example, Notarize, a remote electronic notary service, used humour in their explainer video to explain one of the most boring topics—notarization.
III. Increased Conversion Rates
According to a study by Eye View Digital, using video on landing pages can increase conversions by up to 80%.
That’s an impressive number.
So, how does video achieve this?
Explainer videos help address any concerns or questions that users may have.
For instance, if you sell a payment gateway system service, using an explainer video, you can create a step-by-step guide on how to use the system to improve effectiveness and customer satisfaction.
IV. Better SEO
Since 2017, video search engine optimization (SEO) has increased.
In 2023, video results are fifty times more likely than text-based to rank organically on Google.
The table below explains why.
|User Engagement||Videos have a higher engagement rate than text or audio, thus leading to lower bounce rates and longer session durations. This is why YouTube has a very high fan base of 79% of internet users.|
|Rich Media Content||Video content is engaging and informative, which can help to capture viewers’ attention and make the content more memorable.|
|Increased Reach||Since you can share explainer videos easily on social media, this increases your reach and exposure. For example, a YouTube visit generates 6.5 pageviews, meaning if you link your website to a YouTube video, the chance of it gaining traffic is high.|
So, by creating high-quality explainer videos with the proper keywords, you can attract backlinks, improve your website authority and ultimately bring more sales to your business.
Explainer videos are very versatile.
You can use them for just anything.
Introducing a new product or feature? Explaining a frequently asked question? Showing tips and tricks for maintaining a product? Showing shortcuts to use your service easily?
For example, Airbnb created an explainer video to introduce their home-sharing platform and help potential customers understand how it works.
Whatever it is that needs explaining, you can do it with an explainer video. By doing so, they were able to increase brand awareness, educate their audience, and drive more conversions.
Have a Professional Create Explainer Videos
Even though explainer videos are short, they take up much time to edit to communicate your message and achieve your marketing goals effectively.
And that’s why you need a video expert like us.
As a video production and digital marketing agency, we have the expertise to create informative, engaging, and visually appealing videos. We can also help you to choose the perfect sound or music for your videos.
Contact us today so that we can help you create a sensational explainer video to achieve your marketing goals as you take your business to the next level.