Wild Woodworking is a family-owned furniture refurbishing and repair company that has served Vancouver and the Lower Mainland since 1994. Its business largely comes from customer referrals and repeat clients. As experts in Wood craftsmanship, this client did not know digital strategies and the first steps to take, but we successfully gained their trust quickly.
After recently going through a fresh branding process, Wild Woodworking was looking to invest further into marketing their company with a new website build. Using the logo provided and colour palette, we created a custom-designed website that brought in the look and feel of quality and care that Wild Woodworking represents.
Services used
- Website Development
- SEO Growth Plan
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Video
- Business Overview
Goals
Once the website was launched, we started implementing an SEO strategy that was designed to meet Wild Woodworking’s three primary goals:
- Increase visitation to the website
- Increase brand awareness
- Have Wildwoodworking become a prominent business beyond their area in Abbotsford
Our goal was to create something that the company could grow into and begin to use for brand awareness, expanding their services to a broader audience and eventually helping to generate more leads. With a simple user experience and a solid modern design, the website blends the traditional craftsmanship of Wild Woodworking’s history into a unique digital presence.
Our Strategy
Agency Media developed an SEO plan to boost Wild Woodworking’s organic rankings. We conducted thorough competitor analysis and keyword research, targeting highly searched keywords with low competition. We built location pages to target Vancouver and the Tri-City areas, allowing Wild Woodworking to appear in local searches for “furniture repairs.” Quarterly meetings with the client helped us expand their online presence by expanding service page copy and targeting individual services to rank for industry-specific keywords.
Our Results:
Wild Woodworking launched its website a year ago, and its search engine optimization efforts have paid off quite well. It is currently ranking for 93 keywords, with 9 of them in the top 10 for its industry. Over the past 12 months, 545 users found its website through organic search, indicating that it is easily discoverable on search engines.