SERVICES USED
- Video Production
The Project
West Vancouver School District’s International Student Program caters to students from diverse backgrounds seeking educational opportunities in Canada. They came to Agency Media wanting to showcase the international student experience in West Vancouver.
Agency Media shot two videos: one showcasing the positive experiences of international students in West Vancouver and another addressing the challenges they may face, aiming to prepare and support students effectively.
Our Strategy
The production involved capturing authentic stories from international students and integrating insights from school district analytics to ensure relevance and impact. Challenges included sensitively balancing the portrayal of positive and challenging aspects and ensuring the authenticity of student experiences.
Project Goals
The primary goal was to provide prospective international students with a balanced perspective of not only studying in West Vancouver, but also living in a new country with different cultures. This would prepare them adequately for potential challenges while highlighting the overall positive experience.
Seeing The Results
The first video showcased the enriching educational environment and community integration, garnering positive feedback and engagement. The second video effectively prepared students for realistic challenges, improving their preparedness and potentially reducing negative experiences by emphasizing available support systems.