Services Used
Video Production
The Project
LK Law is a full-service legal firm serving Vancouver and Langley. They came to Agency Media with the idea of creating videos showcasing how people may be treated differently based on cultural views that many consider outdated. Estate litigation is just one of the many areas where individuals are not treated fairly and could be owed more due to BC laws.
Rising To The Challenge
LK Law approached Agency Media with the challenge of addressing sensitive and controversial topics regarding will distribution within South Asian and other communities. They wanted to raise awareness about communities and individuals who have lived with cultural traditions and values that do not align with BC law.
They were aware that raising awareness of this injustice that many face based on their gender, age, or other attributes they have no control over is a sensitive topic that would spark conversation within communities and lead to someone in this situation finding the professionals who can help them.
Our Strategy
The strategy involved creating two compelling videos to raise awareness and stimulate community members’ thoughts about BC laws on will distribution. The production process included carefully scripting and messaging to ensure clarity and sensitivity to cultural nuances. We collaborated closely with individuals within the South Asian community to develop a script that accurately represented the story we aimed to tell. Challenges included navigating the potentially divisive nature of the topics and ensuring legal accuracy while maintaining engagement.
Project Goals
LK Law sought to connect to people who can relate to the scenarios showcased in the videos, presenting their practice as one that can empathize, and help people in similar situations navigate the legal system.
Seeing The Results
Both videos, “This is How It Is” and “A Hopeful Letter,” successfully ignited discussions within the South-Asian community, prompting reflection and dialogue on estate planning and legal rights. The videos garnered significant attention and engagement on social media platforms, effectively fulfilling LK Law’s objectives of community education and outreach.