SERVICES USED
– Cinematic Video Production
– Scriptwriting
– Storyboarding
– Post-Production
The Project
Inland Group is a dealer of trucking and construction equipment, including Kenworth, CASE, Tigercat, and Link-Belt. Their slogan, “The Hard Work Behind The Hard Work,” inspired the video concept.
Inland Group approached us with a special request: they wanted a brand video that was not the typical overview or interview style. They were looking for something impactful and unforgettable. The video shows the parallels between the workers who use their equipment and the Inland workers who supply it, showing that Inland understands the needs of trucking and construction workers and is working hard to meet their needs.
Project Goals
The objective was to stir up a feeling of pride and resilience, showcasing the demanding nature of their work and the satisfaction and pride they have. The aim was to produce a brand video that effectively showcases the challenging and pride-worthy work of Inland employees in a cinematic and impactful manner.
Seeing The Results
The video was well-received and effectively communicated the company’s values and the dedication of its workforce. It is a powerful and engaging brand video that successfully showcases the demanding work of Inland employees, evoking pride and resilience.