SERVICES USED
- Video Production
- Strategic Planning
The Project
Gorman Bros in Kelowna, part of the Gorman Group, is well-known for producing high-quality wood products. Agency Media collaborated with Gorman Bros to create an overview video highlighting their process from forest to finished product, resulting in an effective sales tool and an ongoing partnership.
Rising to the Challenge/The Strategy
Agency Media crafted a strategic visual narrative to communicate the hard work behind Gorman Group’s products effectively. We worked together with members of the Gorman Group to plan the videos and develop scripting. Gorman Group is known for a high quality product. The video showcased the dedication and craftsmanship involved in the production process by capturing footage in the forests and the mill. The result was a polished video perfectly aligned with Gorman Group’s brand image and marketing goals. The successful execution of the project led to ongoing video production partnerships.
Project Goals
The project involved creating a high-quality overview video showcasing the Gorman Group’s process from forest to final product. This video was utilized as a sales tool and website feature to enhance customer engagement.
Seeing The Results
The overview video became part of Gorman Group’s sales strategy. It was hosted on their website to reach new audiences. Gorman Bros was so satisfied with the results that they have continued working with Agency Media on several additional video projects for the Gorman Group, including other Gorman Group companies such as Canoe Forest Products, and Downie Timber.