Services used
SEO Growth Monthly Plan
- Creates monthly optimized pages around the most searched keywords.
- Creates bi-monthly content posts on popular topics, targeting long-tail keywords
- The web development team provides monthly website updates.
- Optimized Site Speed
- Implemented basic SEO practices on each page and product of the site
- Regular strategy planning meetings
PPC Campaign
The Project
Ascent Car Rental is a car rental company located in downtown Vancouver. They offer a variety of rental cars, including one-way rentals, e-bikes, and private guided tours.
Project Goals
Ascent Car Rental aimed to enhance its website’s organic traffic to attract more bookings. It also planned to promote its other services, such as e-rentals, tours of the Lower Mainland, and airport pick-up and drop-off facilities. In addition, it wanted to focus on one-way car rentals.
The Strategy: SEO Growth Plan and PPC Campaign
Agency Media is taking steps to improve Ascent Car Rentals website’s performance in organic search results. To achieve this, we have been optimizing existing content on the site and creating new content specifically targeting Seattle, Vancouver, and Calgary. We have also launched an ad campaign to raise awareness of their latest service: one-way car rentals.
To enhance the user experience, we have upgraded the website’s design and implemented pop-up notifications to highlight new services.
We also use a strategic approach to plan content creation throughout the year. For instance, we’re focusing on promoting e-bike rentals during the summer when they are in high demand.
At the same time, we are implementing a PPC Campaign, using our keyword research to help narrow the keywords we should target in the ads.
THE RESULTS:
Ascent Car Rental has experienced a surge in the number of e-bike rentals and an increase in organic traffic results. They make the most of their monthly engagement with Agency Media by regularly utilizing our web maintenance, design, copy, SEO, and PPC services. Over the past 12 months, their website has been discovered by 6163 customers through organic search. They currently rank for 1400 keywords, of which 36 are in the top 10. Their PPC campaigns, which focus on generating One Way Car Rental leads, have resulted in 14 phone calls within 30 days and brought 131 new users to their website