Whether you have a brand-new business or have an established one, you need to continuously reach out to customers, both old and new. You want them to choose you – your brand, your products, and your services over your competitors. It can get frustrating if your customers aren’t choosing you (despite your better everything) no matter how hard you try telling them why your business is perfect for them. One of the first things to do in such a scenario is to check what it is about your message that isn’t engaging them. Here are a few things to focus on:
1.Know your audience
One of the biggest mistakes we see companies making on a regular basis is trying to sell their products to everyone. The first step of any good marketing plan is to know your target audience. A good way to do this to leverage your existing customer data to build fictitious personas that represent your ideal customer. Include details like demographics, what challenges they face, and how your business can help them address a few of their pain points. Understanding who is looking for your products and services can help you get your message to the right people.
2. Where are they looking for you?
So, you know your target audience belongs to a particular age group or location or income bracket or other factors. Now it’s important to determine where they get their information from. There’s no point putting an advertisement in a newspaper for a target audience that mainly consumes social media. You’ll find differences in audiences even on different social media platforms. Knowing where to put your messaging is key to reaching your customers.
There are aspects beyond social media to consider too. There are consumers who look for specific keywords, so putting out content with the right keywords can help with your SEO and get your message to them.
3. Are you speaking to them?
Marketing is a fine line between spreading your message to as many people as possible while speaking to each person individually. You need to speak your customers language – use too much jargon (or use too little in certain cases), and chances are you’ll end up putting them off. Also, how does your audience prefer to receive their messaging? For example, most digital consumers today like short attention-grabbing videos, so putting out a wordy advertisement probably won’t work.
4. Creating an emotional connect
People want to do business with people they like. Have a look at your marketing for ‘likeability’. While fuzzy animals can help, focusing on the things you have in common with your potential clientele can help generate those leads. Make sure your values come across in your messages and let your customers know why those values are important to them. For example, if you’re marketing an automated service that will save someone hours of work – go deeper into why they might want to save those hours. Talking about how you developed your service to help people spend more time with their families will resonate with them more than simply saving time.
5. Call in the experts
It can be tempting to try and do it all yourself. However, that can lead to immense frustration and wasted time. Using a marketing agency like Agency Media can take the burden of reaching out to customers off your shoulders, so that you can concentrate on what matters the most – running your business.
Get in touch with our team today to see how we can build a marketing strategy for your business that works.