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2023 will be a fascinating, challenging, and innovative year for marketers. This year, you’ll have to shake up your marketing strategy by embracing more personalized approaches. 

You will also need to correct areas where you think you’ve made mistakes in the past. 

The results? A much more effective digital marketing strategy for your business. 

So, let’s look at where to focus your marketing budget this year so that you’re ready for that change. 

Personalized Marketing 

Customers are learning that they can have items and services delivered precisely how they want them. 

So, they have become savvier about their options, they’re looking for brands that speak directly to them. Therefore, regardless of your company size, you must tailor your marketing to each customer. 

You should target clients at various points in their purchasing cycles with personalized marketing. You can also organize your target audience into groups based on their needs, and interests and improve their experience at each touchpoint. 

To do this, you must understand your target market’s traits and preferences. You must first know what consumers expect from your brand before you can figure out how to provide them with what they want. 

You can carry out personalized marketing via email and social media. By using tailored marketing, you can give your customers what they want. You can also show them that your business cares about their needs. 

Here are five strategies to attract your audience with customized marketing: 

  1. Focus on a specific customer category. For example, if you own a clothing eCommerce business, you can specialize by gender or generation rather than providing goods for everyone. 
  2. Use the right words. You can’t expect your audience to connect with you if you don’t use words they understand or are interested in. So, if you decide to stock clothes for millennials, ensure that your advertisements use terminology or slang they know. 
  3. Get personal and create a memorable experience. People love hearing their name, so mention it. Your customers should be able to remember how they felt after interacting with your brand because it was a unique experience for them. 
  4. Make it easy for your customers. Do this by ensuring that any information required by your consumer is easily accessible. So they can complete their task quickly and efficiently without needing much help. 
  5. Understand your customers. Find out what various customers expect from your brand by using behavioral data. You can do this by looking over their previous purchases and then generating personalized recommendations. 

Influencer Marketing 

By 2022, the worth of influencer marketing was $16.4 billion, an 800% increase since 2016! This means that if you leverage the reach of influencers, you can get your brand in front of new audiences quickly.

The table below shows how influencer marketing has grown.

YearGlobal analysis of the influencer marketing market
2016$1.7B
2017$3.0B
2018$4.6B
2019$6.5B
2020$9.7B
2021$13.8B
2022$16.4B

For an influencer campaign to work, you must consider audience size, engagement rate, and cost per impression (CPM). 

So, how do you implement influencer marketing this year? 

Here are three questions you should ask yourself before committing money and time to influencer marketing: 

  • Are you prepared? Before those relationships pay off, you must be ready and able to invest in them. If your company isn’t willing to put in the effort required to create such relationships, it’s probably not a suitable fit. 
  • What is your aim? Do you want to increase your reach or your engagement? Reach can help you extend your audience without spending too much money per impression. On the other hand, engagement will keep people coming back and possibly purchasing. 
  • Who are you targeting? Before determining which influencers to approach, understand who your target audience is first. If you’re selling clothing for men over 40, an 18-year-old male blogger is perhaps not the best choice. 

Content Marketing 

Content marketing is a well-known and successful marketing tactic. It entails developing content that informs and entertains prospective clients and posting it on social media, blogs, and websites. The goal is to ignite your audience’s interest in your product or service so that they will buy. 

Furthermore, 64% of the leading B2B marketers have an established content marketing plan. 

When you utilize outstanding content marketing, you’re not just providing material; you’re producing what readers want to consume. When the time comes to launch a new product or service, you can create an audience of supporters who will eagerly await it. 

And best of all? It’s cheaper than traditional marketing strategies! 

Content marketing offers many advantages: 

  1. You can develop a voice and personality that makes others feel as if they know you intimately. As a result, when it comes time to engage with them emotionally through advertising, they’re more likely to respond positively. 
  2. It establishes confidence with customers who are looking for dependable brands. 
  3. It develops trust between your business and its customers by demonstrating the value you offer through the content you create and distribute. 
  4. It aids in the development of relationships with influencers. These influencers may help spread the word about your business by sharing your content with their respective audiences.

Explore Sponsorship Opportunities 

Sponsorship is an excellent way to get your brand in front of a specific audience. It can also be an effective way to increase exposure, boost sales, and enhance client loyalty. 

When you sponsor someone else’s event or product, you gain more exposure from their target audience. 

So how do you find these opportunities? 

Consider what kind of event might be appropriate for your business. For example, if your business or product has nothing to do with culinary, you do not need to sponsor a cooking event. 

Consider a Digital Marketing Agency

The marketing environment is constantly changing and evolving. A strategy that worked last year may not be effective this year.

Because of this, you can try new things and stay current with the trends. The most straightforward approach is to try out different strategies and track how well they work for your business over time. 

Agency Media is a digital media company and video agency that has solutions for all your digital marketing needs. We will take care of your website development, SEO strategy, video production, and even your digital ads. Let’s talk!