You risk losing sales if you do not set up your e-commerce website properly.
This is why in 2022, total sales generated by e-comm were $1,034.1 billion, a 7.7% increase from 2021.
Moreover, in 2023, Insider Intelligence predicts that e-comm sales will reach $ 6.3 billion and $ 8.1 trillion in 2026.
But, you won’t miss out on sales if you pay attention to the three factors we have discussed below.
They also include
- Ensuring that your website is search engine optimized (SEO)
- Has an easy-to-use interface
- Multiple payment options
- A simple checkout process.
Website Design and Hosting
The first point of contact for your e-comm website with the users is its design.
How long does it take to load? Can they find the item they are looking for easily?
All these are what your users determine before they can decide whether to complete their purchase or abandon the cart.
Therefore, as you set up your website, here are a few factors you should prioritize.
1. Choosing the Right E-comm Hosting Platform
There are two types of e-commerce hosting; hosted and self-hosted.
Some platforms, such as Shopify, offer to host your store.
Others, like WooCommerce, are self-hosted and expect you to run your store but provide the software needed.
Still, there are more differences between hosted and self-hosted platforms, as shown in the table below.
|Hosted Platform||Self-Hosted Platform|
|Ensures your e-comm is updated and upgraded regularly.||You are responsible for all the maintenance and upgrades you may need in future.|
|You can set it up easily and with user-friendly interfaces.||More complex interfaces often necessitate technical skills to set up and use.|
|You may have limited control of the site and its features.||You can customize how your store looks as you have full access to all features.|
|It can include limitations on the number of users, the amount of storage, and the functions you can use thus affecting scalability.||You can add more users, features, and storage space, making it very scalable.|
So when choosing a hosting platform, you should consider if you need a hosted or self-hosted platform.
2. User Experience and User Interface
Then, consider the user interface (UI) and user experience (UX) as you select your hosting provider.
This is because an easy-to-navigate UX/UI might motivate your customer to continue browsing your e-comm store until they find the item they want.
However, if UX/UI is difficult to navigate, it will lead to high cart abandonment, or most of your clients will not reach the point of adding any item to their cart.
Payment Gateway and Checkout Process
There are over 24 million e-comm sites, yet only 1 million generate over $1,000 in sales annually.
One of the factors contributing to the low revenues of 23 million e-comm stores is the complicated checkout experience.
A complex checkout process requires the consumer to create an account or provide personal details such as their email address and phone number.
In fact, 24% of online customers abandoned their cart after a prompt to create an account by the website, according to Statista.
So, provide a guest checkout option so your consumers can shop without creating an account.
Multiple Payment Options
Also, offer multiple payment options because 57% of online shoppers have no issues with shopping internationally if they can pay via Paypal.
Multiple payment options include accepting Visa debit, credit, and prepaid cards.
You can also provide digital wallets like Google Pay, Paypal, Apple Pay, and Wise. You could take things further and accept bitcoin or Ethereum as payment.
By offering multiple payment options, you open up your business to more users, therefore, providing the likelihood of completing a sale.
Marketing and SEO
You should not ignore Search Engine Optimization (SEO).
This is because 37.5% of all e-comm traffic comes from search engine results pages (SERPs), with Google organic search at 43%.
Organic search naturally ranks on SERPS without paying for advertising like pay-per-click (PPC).
To leverage SEO, you need to ensure you use the right keywords. These can be short-tail or long-tail.
Short tail keywords are shorter and more precise, usually one or two words. They are also more competitive and have a higher search volume, making ranking challenging.
For example, “HP laptop” is a short tail keyword.
On the other hand, long-tail keywords are easy to rank as they target specific users.
For example, “best HP laptops under $1,000″ is more precise than just ‘HP laptop.”
Thus when creating a product description for HP laptops, you should include the words “best HP laptop under $1,000” if they fit this criterion.
Also, when the user searches for an HP laptop under $1,000, your product will rank on the first page of the SERP.
Set Up an E-comm Website Correctly
With these three factors, you can set up your e-comm store and have it ranking on SERPs in no time.
However, you should carefully consider and plan for each aspect of your website.
So, do more research.
You can watch and learn what your competitors are doing and create a better strategy than them.
Also, continuously monitor your e-comm performance to help you identify and improve the areas you lack. In return, it will help you provide a seamless shopping experience for your customers.
If you need expert help in setting up your e-comm website, talk to us.
Agency Media are specialists in website development. We will create a quality e-comm website for you and even optimize it for SEO.