FACT: Brand visibility is the major contributing factor to business success
Everyone knows that but what about this?
FACT: Social media platforms are the major contributing factor to brand visibility in business. 4.62 billion people of the 7.98 billion world population use social media and spend an average of 147 minutes per day on social media platforms. How’s that in making your business visible to your potential clients?
Increasing brand visibility is not the only benefit that you get from social media. You will as well
- Engage with your clients
- Generate leads and increase your sales
- Build authority in your industry
Two determining factors can influence the social media platform that makes sense for your business:
- Who is your target audience?
- What are your competitors doing?
So, how is the social media platform you use helping you engage with your target audience and beat your competition?
In this article, I’ll show you 3 social media platforms that will make sense for your business and why:
- YouTube
1- Facebook
Facebook is the most used social media platform, with nearly 3 billion active users in 2022. That’s more than half of the world’s social media users.
With the number of people that Facebook reaches daily, what better way for your business to get noticed? A mere Facebook page has the potential to reach new audiences from all over the world in an instant.
Facebook has a wide range of features that you can use to grow your business, features such as
- Chatbots for Messenger
- Facebook analytics
- Pages to Watch feature
- Live video on Facebook
- Facebook Ads
Chatbots for Messenger
Want to take your customer support a notch higher? Introducing—Messenger Chatbots. Your customers can access 24/7 support even when you’re not online. Your rate of engagement will rise as you keep the conversation going with your Facebook page user.
Facebook analytics for audience insights
Gives you a look at what your potential customers do when they’re on Facebook. You’ll also get information like buyer behavior and location.
Pages to Watch feature to see the activity of other Facebook pages
This is where the rubber meets the road when it comes to spying on your competition. With this feature, you can follow competitors’ pages to see how they’re performing compared to your page and gain insight into what is working for them.
Live video on Facebook
You can invite your customers to a watch party for a company event. They’ll be able to take part virtually and interact with you by commenting on the video. This is great for boosting your page engagement with your customers.
Facebook Ads
Facebook Ads make target marketing simple. You can choose to advertise to people within the demographics that are most likely to be your customers. In this feature, you have the option of using 3D photos and square images expanding your image capabilities.
2- YouTube
YouTube comes second in the most used social media platform category, with over 2.5 billion users. But it comes first for the most time a user spends on a social media platform. The average time a user spends on YouTube per month is 23.7 hours.
According to data in the Hootsuite Global State of Digital 2022 report, YouTube is also the second most popular website after Google, with 14.3 billion visits per month.
YouTube is also the second largest search engine, right behind Google. You can use SEO to optimize your channel and drive traffic to your videos, just like any other search engine.
You can either create your own videos and gain subscribers and views, or you can advertise on videos created by other people. Either way, you’re guaranteed to reach most social media users due to Google’s universal search that indexes YouTube videos in its search results.
Some of YouTube’s best features that you can use in your business are:
- AdWords and AdSense for YouTube- For marketing campaigns and get paid to show advertisements on your channel
- YouTube fan finder- This is a channel ad to promote your channel that pops up to potential fans on YouTube for free
- YouTube channel analytics- You’ll find your audience demographics, what they watch, what time they’re on YouTube and how much time they spend there.
- Captions and transcripts- They make videos more engaging, and add metadata for SEO, making your video rank on search engines.
Video marketing is the most powerful form of marketing, that is because the conversion rate for video is higher than text since a video is more captivating. Conversions in business are driven by emotions, and there’s no better medium to share emotions than video.
3- WhatsApp
WhatsApp is a messaging platform that has the most users, with 2 billion active users worldwide. It’s convenient and has a WhatsApp business option where businesses can create their business profile that is verified by WhatsApp.
Businesses can brand their profiles, giving their customers the assurance that their profile is genuine and not fake using their business name.
You can integrate WhatsApp into your Facebook page and advertisements, making it easy for your customers to reach you anytime. And with the option of connecting several users to a business profile, your customer support team can be efficient in communicating with your customers.
The below table breaks down the different WhatsApp messaging tools you can use to make your customer support more efficient
| Messaging tool | How to use |
| Greeting messages | Welcome messages to your customers automatically when they visit your business account. |
| Quick automatic responses | Add 50+ answers to the most asked questions by your customers. |
| Automatic away messages | Automatic messages that you can schedule to send to your customers when you are on vacation. |
| Broadcast messages | Send bulk promotional messages to your customers. |
WhatsApp has catalogues too you can use to display your products. It also has a newsletter option that is more convenient for customers to read than email newsletters.
Up Your Social Media Game
With all the amazing benefits you get when using the right social media for your business, you want to ensure that you maximize your choice platform with the best marketing strategy for your business.
At Agency Media, you’ll get video content and digital ads for your social media that are data-driven and best designed to suit your audience and your social media platforms needs.