Web Development for Your Business
Whether your business is just starting out or you're an established player in a competitive market, controlling your company's image and narrative online is crucial. You need a platform to showcase your brand in the best light. And most of all, you need to be competitive with all the other websites and social media accounts out there. It can be a full-time job. A web development company is necessary to get your message online in a presentable way. Proper web development for business ensures the technical specifications of your website meet the current standards.
A Good Business Website Is Important
Small businesses may only require single landing pages to attract new clients. A larger company will demand more pages and more web development time for their business website to be effective.
Maintaining an effective online presence is necessary for reaching your target audience and scaling your success, especially if you’re a small business where every dollar of your marketing budget has to count.
Consumers today rely on websites and social media to inform their opinions on a company’s products and services. Online is where the majority of Millennials and Generation X consumers conduct their shopping.
According to a ThinkwithGoogle report, 63% of people start the shopping process online, even if they complete the sale at a brick-and-mortar location.
This trend makes a web design company with back-end and front-end development services so essential.
If you can’t afford to have a web developer on staff like other businesses with the money to spend, you need someone else you can hire to handle the work.
A Good Web Developer Is Your Website's Best Friend
Creating a functional website and keeping it operating efficiently is critical. You want people that understand the language behind the scenes.
If technical difficulties arise and your website stops working, you need a reliable partner you can turn to get it working again. The equivalent scenario might be the person with the keys to open the front doors at a physical store location.
Web Developers Customize the Back End of Your Website
Businesses looking to scale require websites with a certain level of back-end customization.
If your company sells products online, your site will require an online store with e-commerce plugins for processing payments.
You’ll also want a reliable content management system (CMS), like WordPress, which is an online software program for managing your online content.
Web Development for Customer Management
In order to focus on improving the customer experience and converting more leads, you’ll also want a customer relationship management tool (CRM) to keep track of customer information. This makes interacting and following up with visitors much more efficient.
A CRM tool can help businesses forecast sales, segment customer contacts based on specific criteria, and generate sales reports (amongst other things).
Full-Stack Development Services
Full-stack developers ensure the smooth operation of the front end (client-facing elements like photos, logos, and text) and the back end (the server side of things).
If you can find one company to handle all aspects of your website, from creating all the relevant content—including the graphic design, videos, copywriting, search engine optimization, and all the SEO tools—to the hosting services and web development, then you’ve got a winning combination of digital expertise.
A website designer makes your website look pretty by using their graphic design skills, but a website developer makes everything function correctly.
What Is Your Lead Magnet?
Your lead magnet is a way of gathering customer information. You can attract prospective customers by providing access to ebooks, whitepapers, and other downloadable assets. Do you have a mailing list in place?
When it comes to website development, it’s all for naught if you don’t have a plan to generate more contacts.
Website Development + Business Strategy = Good Results
Knowing the potential market you would like to reach is crucial for business success. Even if you have the right people to carry out the technical aspects of your online strategy, you’ll still need a clear idea of your vision and goals.
That’s why hiring a web agency like Agency Media, which understands marketing, is so beneficial.
Get More Customers to Your Website
If you are ready to start a web project for your company, Agency Media in Langley, B.C., offers development services for any business model.
We’re in the business of building websites that rank on search engines. We create online platforms people want to spend time with while on their phones and laptops.
Agency Media offers effective project management for all your web design/development projects.
Over the years, we’ve helped new businesses establish themselves in the marketplace. We’ve also helped reputable brands sustain their relevancy.
If you are trying to remember when you originally published your first website, it may be time for a new one.
Agency Media is up to the task.