You need search engine optimization (SEO) as a small business owner.
And you need it now.
You need to dominate search engines to make more sales. Also, search engines like Google record 3.5 billion searches per day, and that’s a lot of eyeballs looking for information, products, and services.
So, if your business is not showing up on these searches, you are missing out on potential sales.
And this is why we have created this SEO guide to help you understand why you should take optimizing your content for search engines seriously.
Cover the Basics
Before we get into the technical aspect of SEO, you need to have the basics first.
The table below shows what you need to do before optimizing your content.
|What you need||Why you need it|
|Have a Website||67% of companies that blog receive more leads. Therefore, having a website helps increase visibility, credibility and reach a wider audience, thus increasing exposure and sales.|
|Install the Right Tracking Tools||Tracking tools like Semrush, Moz, Ahrefs, and Google Search Console, can help you measure website traffic, determine your pages’ performance, track user behaviour, and gather product experience insights.|
|Claim or Create Google My Business Listing||It will help you appear in local search results and provide your potential clients useful information like address, phone number, business hours, website, and customer reviews.|
To leverage SEO, you need to create content. Not just any content. But high-quality, informative content.
In fact, 70% of business-to-customer (B2C) marketers use content as a marketing strategy.
For instance, if you sell products for fueling the body and supporting fitness goals, like protein powder and pre-workout supplements, you should create content about its benefits, including all the nutrients they have.
This will provide value to the reader as they will understand why they need nutrients like Branched-chain amino acids (BCAAs) to help reduce muscle fatigue and improve recovery time after an intense workout.
Optimize your Content
If you need the content you post on your website to rank higher on search engines like Google, Bing or Brave, you need to optimize it.
Content optimization involves keyword research. You need to understand your audience before identifying the keywords and phrases they use often.
For example, if you sell an organic facial oil that helps reduce acne while providing glowing skin, your audience is looking for a solution to their acne.
So while publishing content on your website or e-commerce, you should ensure you capture these keywords.
You can include short-tail keywords like” facial oil.” Or you can include a long-tail keyword, “organic facial oil for acne-prone skin,” which will most likely convert as it is easier to rank.
You can also include your location, as 98% of consumers used the internet to find information about local businesses in 2022. For instance, you can use keywords like “facial oil in Canada” or “organic facial oil for acne-prone skin in Canada.”
Don’t Neglect Mobile Optimization
As a small business owner, your marketing tactics should leverage every angle you get to improve your business visibility. This includes optimizing your website and content for mobile devices.
This is because, by March 2023, 58.43% of website traffic came from mobile devices.
So, if your clients cannot scroll your website effectively while on their mobile phones, or the images take ages to load, this will lead to a higher bounce rate.
A bounce rate is the percentage of visitors you get on your site that leave after viewing just one page without engaging with other pages or taking any action that counts as a conversion.
So, how do you optimize your website for mobile use?
You can use a responsive design and shorter paragraphs, subheadings, tables and bullet points to make your content more scannable.
Use an SEO Expert for Your Small Business
To get better SEO results, you should consider the services of an expert like us.
Because 90.63% of published content receives no organic Google search traffic due to poor SEO.
So, as a video production and digital marketing agency with expertise in SEO, web development, and digital ads, we can help you develop a tailored SEO strategy for your small businesses.
With our skills and experience, we can help your small business improve its search engine rankings in (SERPs), and drive more traffic to your website by optimizing content and ads.
Contact us today if you’re ready to leverage SEO and take your small business to the next level.