Digital ads can create a ripple effect in your marketing strategy.
It generates interest and engagement among your target audience, leading to increased website traffic, higher conversion rates and, ultimately, more sales.
And this is why 63% of businesses increased their digital marketing budgets in 2021.
So to help you leverage the power of digital ads, here is why and how you should start using them to put your business out there.
80% of Internet Users Are More Likely to Click on Targeted Ads
Targeted marketing has made it easy to create ads that speak to a particular group of people, be it demographic, age, location behaviours or interests.
And this is not a magic trick or guesswork.
Social media and other platforms, like Youtube and Google, have made it easy to find what people want.
With billions of users sharing their preferences, interests and behaviours online, these platforms provide a goldmine of data that you can use to create targeted and compelling ads if used correctly.
For example, whenever you search for a lawnmower on Google, you may notice for the next couple of days, your social media feed has lawnmower ads popping up now and then.
This is because social media and search engine platforms share data to ensure target advertising is effective.
And so, as technology continues to evolve, target advertising will make marketing more personalized and impactful.
Pay-per-Click (PPC) Has a 200% ROI
PPC is the gift that keeps on giving. This is because, according to Google Search and Ads, you expect $2 in return for every dollar spent.
So why is PPC effective?
As much as digital ads are highly targeted, meaning you do not waste ads on an audience that is not the correct one, PPC takes it a step further. You only pay when someone clicks on the ad, and you can optimize it in real time.
Therefore, you can adjust the bid, targeting and ad content even after the ad is active.
59% of Clients Are Likely to Convert After Seeing a Digital Ad
Unlike traditional ads such as billboards, print ads, and television commercials, you can measure the results of your campaign using digital ads.
This gives you measurable results as you can track every click, view and conversion in real-time to see how the ad performs.
If it is not performing well, you can adjust the advert to ensure it portrays your brand exactly how you want.
Additionally, 59% of clients are likely to convert after seeing your ad.
Digital Ads Might Increase Brand Awareness by 80%
Brand awareness cultivates loyalty with your consumers.
It makes them want to engage with you and also become lifelong customers.
But digital ads can also make or break your brand awareness, as shown in the table below.
|Digital ads on brand awareness||Brief description|
|Bring awareness.||There is a 155% chance of your audience looking up your brand-specific terms after exposure to display ads.|
|Increase your awareness by 80%||With the proper targeting, messaging and presentation.|
|Decrease awareness||Studies show that 51% of customers will unfollow a brand if it irritates them on social media.|
And that’s not all.
You portray your brand in different avenues, like how your customer support treats clients when they have queries, how you handle clients and how you make them feel.
This is why you should be keen on the reviews left about your brand online.
Because 93% of customers read online reviews before making a purchase, while your customers may spend 50% more if you regularly respond to them.
Use Experts for Your Digital Ad Campaign
Digital ads are gods in marketing.
So, if you want more visibility on your content that eventually converts to whatever action you want the client to take, like purchasing a product or service, subscribing to your newsletters, and following you on social media, you need to leverage digital ads.
But to take your campaign to the next level, you need our expertise.
What’s so special about Agency Media, you ask? Oh, just everything!
For starters, we know the ins and outs of digital advertising. We work with you before creating a campaign to get your brand right.
We also ensure that your ad spend is effectively used by crafting eye-catching and informative ads that grab your audience’s attention, efficiently driving conversions while optimizing your campaign ads in real-time.
Get in touch with us today if you want to take your marketing to the next level with digital ads.