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Having a mobile-optimized website is no longer a nice-to-have.

It is now a must-have.

Close to 98.5% of Canadians access the internet on their mobile phones. Meaning, more people are looking for solutions online using mobile phones. 

So if your website is not mobile-optimized, you are losing a lot of traffic that could convert into sales.

Therefore, if you want to succeed in the digital landscape, and attract more customers while boosting your brand awareness, here are the reasons why you should have a mobile-optimized website.

  1. Improved User Experience

User experience is what makes your audience stay longer on your website. 

If a website is easy to navigate using a mobile phone, your audience is less likely to browse other relevant sites. This may even lead to more engagement, subscribing to services you offer or purchasing products.

Remember that, as of January 2023, people spent over 3 hours a day browsing the internet on their mobile phones.

Now imagine creating a mesmerizing TikTok video with a link to a product or service on your website. 

But when the user navigates to the website, the text is too small, and they cannot read anything. The buttons are too tiny to click, and thousands of advert pop-ups, causing frustration. 

The results? It causes the user to exit your site quickly, and whenever your brand name pops up, they avoid interacting with you because they didn’t like the experience.

But it’s not just avoiding frustration and losing customers, improved user experience has these benefits, as shown in the table below:

Benefits of Improved User ExperienceBrief Description
Make your content more accessibleIf your visitors can read your content easily without zooming in and out, it leads to increased engagement. It also leads to a longer time spent on your content and may even lead to a higher conversion rate.
Eliminates the need for app developmentWith a mobile-optimized website, you do not need to spend money and resources creating an app as you have all the resources on the website.
Negligible loading timeUsers can quickly access your website without waiting ages for the images on your content to load.
  1. Better Search Engine Ranking

Google crawlers love a mobile-optimized website. They even introduced Mobilegeddon in 2015, an algorithm penalizing those websites that failed to be mobile-friendly.

So, if you want to rank on Search Engine Results Pages (SERPs), you need to concentrate on SEO, user intent and ensure your website is mobile-optimized.

  1.  Increased Conversion Rates

Mobile users are most likely to buy if the website is easy to navigate and loads quickly.

But how does mobile optimization help increase conversion rates?

Considering more people use their mobile phones daily to access the internet, if your website is a mess on mobile devices, you are losing out on sales and potential customers.

Also, having a mobile-optimized website creates a seamless user experience that encourages the visitor to take action. 

If it is easy to scroll through the products or services offered, read the description and select the quantity they need then pay seamlessly, customers will most likely return to your website or even recommend it to other users.

Get a Mobile Optimization Expert to Help

If you are not familiar with the technical aspects of website development or customization, you can end up messing it up while trying to make it mobile-optimized.

Solution? If you can, have an expert develop your website from the front end to the back end. If you already have a website, have an expert in website development customize it to make it mobile-optimized.

 An expert can assess your website performance on mobile phones and make the necessary changes to improve its functionality and user experience.

By having a mobile-optimized website, you can improve user experience and increase conversions while boosting search engine ranking.

Talk to us today and we can help you with mobile-optimizing your website so that you can tap into the ever-growing customer base in the digital world.