Client: Surrey Memorial Hospital Medical Staff Association (SMH MSA)
Services Provided: Logo Design, Website Development, Employee Portal
Introduction
The Surrey Memorial Hospital Medical Staff Association (SMH MSA) represents over 800 medical professionals—including physicians, nurse practitioners, and allied staff—at Surrey Memorial Hospital and the Jim Pattison Outpatient Care and Surgery Centre. Dedicated to improving workplace conditions, patient care, and engagement with hospital leadership, the MSA needed a modern, professional platform to communicate effectively with its members.
Their existing website was outdated, difficult to navigate, and not optimized for mobile devices. With a new Board of Directors and a vocal advocacy agenda, SMH MSA sought a digital transformation that would reflect its mission, provide resources efficiently, and strengthen engagement with members.
The Challenge
The MSA’s old website faced multiple challenges:
- Poor usability: Important resources and news items were buried under long pages and heavy scrolling.
- Low engagement: Members rarely interacted with the site or newsletters.
- No recognizable brand: There was no cohesive visual identity or communication style.
- Inefficient member portal: Staff struggled to access recordings, pay dues, and connect with wellness resources.
- Mobile limitations: The site was not optimized for mobile devices, limiting access for on-the-go physicians.
The Board wanted a platform that reflected SMH MSA’s advocacy, professionalism, and community-focused values, while making information easily accessible for busy medical staff.
Our Solution
Agency Media approached the project as a full-service digital transformation, providing logo design, website development, and a custom employee portal.
Logo & Visual Identity
We created a professional, approachable, and cohesive brand for SMH MSA.
- Custom silhouette: Designed a unique silhouette of the Surrey Memorial Hospital building, giving the logo instant recognition and a strong connection to the hospital community.
- Brand values: The design communicates safety, community, and professionalism while remaining modern and approachable.
- Visual system: Developed a full color palette, typography, and style guide to ensure consistent communication across the website, newsletters, and media.
Website Development
The new website combines minimalist design with user-focused functionality:
- Minimal scrolling and a clean layout, inspired by art gallery websites such as the Met Museum and AGO.
- Mobile-friendly: Fully responsive across phones, tablets, and laptops.
- Key pages: Home, News, Events, Resources, Physician Wellness, Projects, About, Members.
- Event & news functionality: Categorized news items, click-to-add event calendar functionality, and sortable event lists for rounds, meetings, and other sessions.
Employee Portal
The custom portal provides members with secure, efficient access to key resources:
- Member login for event recordings and dues payment.
- Wellness section connecting members to committee representatives.
- Streamlined interface for quick access to resources, all mobile-ready.
- Scalable for future additions such as surveys and feedback forms.
Results & Impact
The digital transformation has significantly improved the experience for SMH MSA members:
- Streamlined access: Members can now easily view resources, recordings, and upcoming events.
- Modern branding: The new logo and website reflect the association’s advocacy and professional mission.
- Mobile optimization: Staff can access the site efficiently from any device, on-the-go or at the hospital.
- Increased engagement: Early feedback indicates higher member satisfaction and more interaction with news, events, and wellness resources.
By aligning design, functionality, and branding with the association’s mission, SMH MSA now has a platform that supports its advocacy goals and strengthens relationships with its members.
Conclusion / Call to Action
At Agency Media, we help organizations like SMH MSA modernize their digital presence, streamline workflows, and engage their audiences effectively. Whether you need a new logo, website redesign, or custom portal, we provide full-service solutions that drive results.