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Many businesses start each year, exposing yours to cutthroat competition. 

Therefore, regardless of your industry, you must up your game to gain a competitive edge. 

Social media marketing is among the best strategies you can employ to grow your customer base. 

This is where TikTok comes in. 

And yes. You should hop on the TikTok train! 

With about 834.3 million users in 2023, TikTok offers you fertile ground to reach and grow your target audience. 

This post outlines why you should embrace TikTok and the best ways to grow your online market.

Why Choose TikTok? 

TikTok is a fast-growing social media platform. According to HubSpot, TikTok grows by 15% every year.

The platform has the fourth-best algorithm and 53% of marketers will increase their investment in the app. 

Besides the above, here are more reasons you should join the app.

  1. To Reach Your Target Market Faster

A report by Sensor Tower reveals that TikTok is the first non-gaming app to hit three billion downloads within six years of inception.

 In addition, about 29% of these users access the app regularly. This assures you of a wide audience.

Subscribers across different age groups visit TikTok for entertainment. If you post engaging content with an eye on the current trends, you’ll reach many viewers within a short period.

  1. Connects Your Business With a Wider Audience

TikTok subscribers exceed 80 million in the United States alone.

 Contrary to the popular belief that millennials dominate the app, generation-z also uses the app regularly. 

Depending on your product, you can reach a wider market through videos describing the product. 

  1. Business Friendly Budget

TikTok offers you a level playground to reach your audience through creativity. 

Unlike other commercial adverts, which cost a lot, even smaller businesses can utilize the platform. 

You only need consistency and creativity in your posts to leverage the platform. 

With as little as $10 for 1000 views, you can market your products and services on the platform. 

  1. Organic Marketing Strategy

Unlike commercial adverts which are rather boring and predictable, TikTok drives traffic organically.

Posting user-generated content engages your viewers and entertains them while showcasing your products.

Millennials and generation-z love online entertainment. Therefore, they can help you grow your brand through content sharing.

  1. Enhances Customer Engagement

You can increase customer engagement by posting trending videos and hashtags. The video you post should allow viewers to air their views and suggestions. 

However, not all videos can engage. Therefore, add creativity to your videos and mind-provoking hashtags to spark engagement. 

You can create relevant content by watching trending videos in your niche and adding creativity to your content. 

  1. Best for User Generated Content

TikTok is the best place to enhance user-generated content (UGC) as your brand grows. 

Although posting videos with hashtags regularly can help your business reach a wider audience, users can reach more leads in your favour.

Your customer base and followers can market your brand through

  • Videos describing a product or service
  • Photos of your product
  • Testimonials after product and service use
  • Reviews 

Users have minimal requirements to post their brand. Hence, ideal for all businesses.

  1. High Conversion Rate

Nearly 55% of your audience buys products after watching TikTok videos. This is slightly over half of your audience. 

The high conversion rate rises from high engagement and freedom to interact freely without pressure to purchase.

 Furthermore, the videos on paid and non-paid ads entertain your audience, increasing the click-through rate. 

How to Use TikTok for Business

TikTok is an excellent platform to meet customers, but how you use it determines your campaign success level. 

Here are five stellar ways to grow your business on the app.

I. Use TikTok Ads

The TikTok Ad feature can help you grow brand awareness and increase sales. The app manager offers you a platform to create ads from scratch. 

You can also use existing formats and incorporate your content before sharing. 

Three common ways to increase sales on TikTok ads include:

  • Sponsored ads and challenges that enhance user participation
  • In-feed ads using videos and images spark ads. You can add a call to action to increase conversions.
  • Hashtag challenges where users create and post about your product for a period to sensitize other users.
  • The branded effect feature where you use customized filters in video creation. This boosts user engagement, hence improving brand awareness. 

II. Understand Your Target Audience Needs

TikTok subscribers are young adults. Before advertising your products on the app, you should know their content needs. 

For example, your videos should entertain them while sensitizing them about the product. Long videos can put off many young viewers. Therefore, make your videos short but rich in content. 

III. Create Visually Appealing Content

Your content on TikTok should be fun, informative, and visually appealing.

To achieve this, you should learn more about the trending topics and create content that they relate to. This will increase click-through rates and conversions. 

The following will make your content appealing:

  • Should educate
  • Have a sense of comedy
  • Relate with the audience
  • Incorporate emerging trends

Studying your competition’s posts can help you create appealing content for your audience.

IV. Embrace New Trends

New trends on social media are crucial in attracting viewers to your account. You can blend them into your content or use them in hashtags.

V. Stay Active

Consistency is key to building and retaining your audience on TikTok. Your viewers look forward to getting new content from you. 

Therefore, post regularly to keep in touch, entertain, and retain them. 

Board the TikTok Train and Grow Your Customer Base

TikTok is the ideal place to sensitize your audience and market your products. 

You can grow your sales on a friendly budget while connecting with your leads. Furthermore, they will grow your brand awareness at no cost. 

Interested in talking if TikTok makes sense for your business? Contact Agency Media today!