Giving Students A 360° Perspective
Every year, thousands of young people leave behind the comforts of home to live and learn at UBC. As Canada’s most international university, students from over 150 countries attend one of UBC’s two campuses.
How does UBC attract so many international students? Recruiters don’t only tell potential students about their academic opportunities, they help them see what their life could look like on campus. As Graeme Menzies, UBC’s Director of Prospective Student Marketing, Communications, and Social Media, said “[Recruiters] need to be able to explain to kids the whole soup to nuts experience. What kind of degree they might take, what kind of courses they might study but also what kind of lifestyle they live.” A key to grasping what their life at UBC could look like is understanding the city they’ll be living in.
UBC’s Okanagan campus is in Kelowna, BC—a city vying to be known as the Silicon Valley of the north due to its impressive number of tech start-ups. Yet, most international students have never heard of it. To give students a better understanding of UBC’s Okanagan campus, they turned to Agency Media. With experience producing scalable 360° videos, we were able to work with UBC to create a unique recruitment tool that gained 15,000 organic social views.