We’re also taking SKY’s brand to the next level—and taking advantage of the beautiful SKY Hangar—with a number of sold out events. We partnered with Red Bull to screen the premiere of The Fourth Phase film for a successful event with a 24-foot screen, surround sound, and over four hours of Sunday night milling and film-watching. The event garnered some impressive stats: reach of 3,300 for the Snapchat geofilter and 59,000 on Instagram, 13,000 views of the Facebook video with 200 likes and 70 shares, and 24 people flown in by helicopter.
We followed that event with MOTO8’s only Canadian stop and film screening. This sold out event had a reach of over 30,000 on Facebook and Instagram and the wrap up video was viewed 13,000 times on Facebook.