“While we were promoting Prime4orm at the PGA Show in Orlando, FL we had the opportunity to see multiple people try out the shirt. The most touching memory was watching Mike Lara (the designer) give away a shirt to a man that was fighting a cancer that was attacking his spine. He truly believed that Prime4orm would relieve some of his pain.”
Our first step was to develop the content we would need to explain and present Prime4orm. We created a video for Kickstarter and posted photos and details on the Prime4orm social media channels. We also created written content that was shared through the Garmatex blog, website and Kickstarter page.
Once the Kickstarter had gone live, our job was to keep the conversation going and to make it as easy as possible for people to find and support our campaign. With a mix of social media engagement, social media advertising, cross-promotion, blogging, testimonials and video content we kept the Prime4orm campaign active and fresh.
Through the Garmatex blog, we posted more information about Prime4orm technology and how readers could spread the word. We also suggested updates to the Prime4orm website to increase search friendliness and worked to fine-tune the Kickstarter page content.