When the BC Chapter of the American Marketing Association hosted the Vision Conference in Vancouver with several major industry-leading speakers, they needed a clear but creative way to market the event.
Our team wanted to inspire. We decided the best way to do it was capture the heart of marketing by looking into the past and showcasing success due to innovation and creativity.
We decided the best way to support this content was grounding the video with some of BC’s most iconic and stunning views. The final note to the video was making sure the message was clear. We created straightforward copy and animations to cap the inspiration with a resource: to attend the Vision Conference.