Jewelry Retailer
Subtle changes deliver significant returns.
Project Strategy
Project Goals
Our client is a Canadian-based online jewelry retailer selling a variety of 19l gold plated and sterling silver jewelry. Their sales on Google had been stagnant. It had gotten to the point where their ad spend did not provide a significant return on investment.
Rising to the Challenge
Seeing the Results
We focused our efforts solely on optimizing their Google Search campaign and were able to increase their return on ad spend from 3x to 9x in one month. We did this by retooling their ads, targeting, and keywords. We added additional ads, which led to a massive jump in sales while only increasing their monthly ad spend by $250.
