Ongoing optimization and enhancement deliver big returns.
Blesket Canada is a family-owned Canadian business selling a variety of fountain pens, inks, paper, and other writing and calligraphy products and accessories. Ranging from beginner to high-end, Blesket Canada has a comprehensive range of products tailored to students, people getting into calligraphy, and fountain pen collectors. Due to COVID-19, Blesket had to pivot to a primarily online store. Blesket wanted to increase its online presence and drive up sales from its online storefront.
Agency Media implemented a $500-$1000 per month Ad Spend, with ongoing ad improvements. Our SEO team did a full website audit and comprehensive keyword research. Creating optimized content targeting specific products and brands customers were searching for helped drive traffic to the website. With optimized content added to the site monthly, as well as blogs, backlinks, and meta and alt website changes done, Blesket’s ROAS was 8x, with total revenue in a 3-month average being $23,000.