The Digital Map

Every part of our digital marketing strategy comes back to a goal and a plan. Each new client begins with a conversation about businesses needs. We dissect your business’ digital presence, audience demographics, and product or service, discovering its strengths, weaknesses, opportunities, and threats. From video to digital advertising, our team collaborates on the best avenues to accomplish your goals.

While each product we offer comes with critical thinking, the digital marketing strategy is a document containing these step-by-step, fleshed out recommendations. It is a tool for your company to make real headway into the online world.

  • Business Intelligence

  • SEO & Analytics

  • Social Media Marketing

  • Brand Presence

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Brand and audience audit

Business Intelligence

You can’t know where you’re going until you know where you’ve been. When it comes to marketing your business online, we always start with a proper audit of your audience demographic, employment, needs, goals, and interests. This profile is a collaboration of both your expertise and our market research. This allows us to get inside your audience’s heads and make recommendations based on want they are looking for.

Google searchability and competitive research

SEO & Analytics

Having an effective digital strategy means having a strong foundation. We take an in-depth look at your SEO ranking and your website performance, comparing it to research done on your competition. We make specific recommendations on ways to not only edit your content so that it gains traction in the Google algorithms but creates a more effective experience for your audience.

Engagement and frequency on Facebook, Instagram, LinkedIn, and more.

Social Media Marketing

We audit your social media channels, analyzing followers, engagement, content, and frequency of posting. Based on your audience and industry, we offer a plan to help create more value for these platforms and your business. This can look like posting frequency and updated photos, or diversity in hashtags and influencer marketing.

Brand storytelling, imagery, and voice.

Brand Presence

Creating a solidified brand is one of the most important parts of creating a strong impression on your audience. A disjointed brand can confuse your audience, showing low quality, and hurting your other marketing efforts. We look through your website, imagery, copy, and the overall user experience to make recommendations on your overall brand experience. This can cover everything from website aesthetic to PR strategy.

Let's start a project

Curious about what your business could look like with a new digital marketing plan? We’d love to see if we’d be a good fit. Contact us and we can start a conversation.

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