Our seo strategy and execution is sales system focused.
We avoid blackhat and tactical SEO strategies that are often sold for immediate gain and quite possibly result in your website being de-ranked, or worse penalized by Google in time.
Our SEO and Web department is lead by our Director of Digital Strategy, Leland Dieno. An experienced web developer and digital strategist who has worked with both small business and corporate enterprises on their digital strategy. Spending most of his career working as a Client opposed to working for an Agency he has developed an ongoing model that focuses on longevity and ongoing success, without compromising your brand.
Data analysis is key to SEO success
Our SEO strategies and services start with data analysis. On a monthly basis, we review search data, your website’s data and identify key target keywords + technical optimizations that are required to ensure you are steadily increasing in organic traffic. Synergies between social media strategy and paid are also taken into consideration to ensure that you are achieving an ROI, and most importantly, increasing leads.
Content is everything
Your website needs content, and content needs to be consistently added. The trick is discovering the appropriate keyword subjects to focus on to attract more website visitors. Going back to our “data analysis is the key to success” we make monthly recommendations and write copy for your website that will start to rank over time.
backlinking, reviews, partnerships, all still matter…
On a monthly basis, we will make recommendations on work that can be completed to ensure you are linked properly on directory websites and we will help you form content partnerships to not only increase your brand awareness and domain authority but also continually send positive signals back to google.
While Leland is only half a year into Agency’s model, He has assisted multiple companies rank their websites at the top of Google for specific keywords, and more importantly ensure that over time their Organic Traffic (free traffic) is increasing.
Here are JUST A FEW examples of his recent work:
A boxing club in Burnaby needed their site to rank first when potential customers searched for them after seeing them on the news:
A newly launched mobile beauty truck needed to rank not only for their company name but also for specific keywords to their geographic location and services. In a matter of a few months this was accomplished:
An RV Repair shop with heavy competition needed to rank on page one for specific keywords to ensure they were showing up when their competitors were. This required a lot of content work and domain authority work.
Leland has worked on SEO strategy previously for Kwantlen Polytechnic University, Save-On-Foods and many other brands aiming to ensure their website ranked accordingly.
SEO is a competitive space, with a content and data focused strategy, over time your website can start to out-rank your competitors.
- Setup and initial consulting & analysis
- Monthly Reporting, Data Analysis and Reccomendations
- Upon approval Reccomendations implemented within 30 days
- Repeat process on a monthly basis ensuring KPI’s are trending upwards