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Recently Facebook introduced a new privacy section where you can see your “Off-Facebook Activity” pixel data. This alarmed many people when it was first introduced as people were concerned that “Facebook was tracking their every-behavior and action online”.  The messaging and step by step tutorial quickly went viral.  Here, Agency’s Vice President Leland Dieno shares his thoughts on it and explains how Facebook is acquiring that data.

Here is an example of Leland’s Off-Facebook Activity:

agency media blog off facebook activity

To access your Off-Facebook Activity options and history on a desktop computer.

  1. Login to Facebook.
  2. Click on the dropdown at the top right and select “Settings”.
  3. Click on “Your Facebook Information”.
  4. Click on “Off-Facebook activity”.