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If you do not use a click-and-order business, you are losing sales, but it’s not too late to turn that around. 

You can still add a new wing to your brick-and-mortar store by going online, giving you the space to expand your reach and grow your business. 

You will also be able to reach the younger generation better, as 86.7% of Generation Z prefers to shop online rather than in an actual store. Therefore, you can reach this demographic by having an online presence and tapping into their spending power. 

Having a click-to-order business, however, entails much more than simply obtaining a domain name and creating a website. 

You can take your business online by following these steps.

1. Find a Good E-commerce Platform for Your Business 

To conduct business online, your company needs an e-commerce site. And not any e-commerce site or renaming a page on your website “Shop” and adding a few images and prices. 

Your business will require a secure e-commerce platform because it will act as the foundation for your online store. A good e-commerce platform can help you build and run your online business.

Today, numerous e-commerce websites are available, but the top five are shown in the table below.

E-commerce platformBrief description
ShopifyIts user-friendly interface makes it simple to set up an online store and manage your products. It also provides a large selection of templates, themes, and apps.
WooCommerceYou can access a wide range of customization options if WordPress powers your website.
MagentoIt is perfect for huge, complex businesses. Although it has many customization choices and advanced capabilities, it might be challenging for beginners.
BigCommerceis a solid alternative for small to medium-sized enterprises and provides various features and integrations.
Salesforce Commerce CloudIt is a cloud-based e-commerce platform perfect for large companies. It is also very customizable, scalable, and interfaces nicely with other Salesforce products.

Remember, the checkout process must be secure regardless of your selected e-commerce platform. Thus, an e-commerce platform should offer a safe checkout procedure to safeguard you and your clients.

Scalability is also important. Your e-commerce platform should grow with your business, allowing you to add new items and features. You should also connect other tools and platforms, such as social media, email marketing, and shipping services.

2. Pick the Products You Want to Sell

Once your e-commerce store is set up. You need to pick the products you want to sell online. In most cases, it can be all your products in the brick-and-mortar store. 

To display these products, you need to take professional pictures and videos. Professional pictures and videos help to showcase your products in the best possible light.

A blurry picture or video won’t impress your customers. Well-taken images will help them see what they purchase in an online store. 

But professionally taken videos and photographs require the knowledge and equipment to capture high-resolution images and videos. 

So, consider purchasing an expensive phone or camera that takes clear pictures and videos. Or you can hire a professional videographer and photographer.

You can also use an agency that specializes in product photography and video. At Agency Media, we are experts at video production and have the experience and knowledge to create visually appealing photos and videos that showcase your products in their best light. 

3. Write Eye-Catching Product Descriptions That Sell.

Next, your product needs a description. Product descriptions help customers understand a product’s features, benefits, and unique qualities.

To create appealing product descriptions that sell, keep the following factors in mind: 

  • Use simple, direct language that accurately represents the product. Describe the products as if your customer is a Grade 5 student. You can avoid using technical jargon or sophisticated language that can confuse the customer. 
  • Concentrate on the product’s unique selling points and benefits. Explain how it helps the client or solves a problem. 
  • Use colourful and descriptive words to bring the product to life in the minds of your customers. It can help to strengthen the customer’s emotional connection and raise their interest in your products. 
  • Provide all necessary information to customers, such as size, weight, materials, and specific characteristics. 
  • Include client testimonials to provide social proof and increase the product’s trust. Highlight positive remarks and respond to any negative input. 
  • In the description, include keywords related to the product and targeted for search engine optimization (SEO). Customers may find it easier to find your products online as a result. 

For example, if you sell clothing, you can explain the material used and how it improves the customer’s life. You should also specify the available sizes and colours. 

4. Set Up a Payment System 

Setting up a reliable payment system is crucial for every organization because it allows transactions to take place safely and efficiently. 

But, before you choose a payment system, you should consider the following: 

  • Select a payment system that allows customers to pay in various ways, like Visa and Mastercard credit and debit cards. You can also accept cryptocurrency transactions and mobile payment services like Google Pay, PayPal, and Wise. 
  • Ascertain that the payment mechanism prioritizes security. The payment system should have security features such as encryption, fraud detection, and secure server technology. 
  • Check that the customer service for the payment system is always available. It ensures that you deliver excellent customer support to your consumers if they have any problems with the payment method. It will also help to maintain the integrity of your payment method and business. 

Get Professional Help

Moving your physical store to an online platform can help you reach a larger audience, increase sales, and modernize your brand. 

However, it’s crucial to realize that launching an online store involves meticulous planning and effort.

To sell products and services online, you must choose a reputable website, make it look friendly and easy to use, and ensure that consumers can pay safely. You may also need to engage professionals to assist you with the technical parts of launching an online store. 

We are professional website developers and we will help you with everything you need to move your brick-and-mortar store online. Our expertise in SEO strategy and digital ads will make moving your business to an online platform simple, and allow you to enter new markets, expand your reach, and remain ahead of the competition.