Aerial perspectives are boosting views for businesses everywhere.
It used to be that a nice photo of your staff standing in front of the company truck was enough to introduce your business to website visitors. Nowadays, you need to give them something more if you want to keep them interested.
Drone videos and their ability to instantly captivate viewers have become a staple in digital marketing. Their inclusion on a website’s banner is a guaranteed attention-grabber, a necessity in today’s frenetic online marketplace.
The public’s growing interest in drones and their ease of accessibility has allowed many companies to improve their marketing content dramatically. Drones have greatly influenced how some of the biggest brands in the world have chosen to depict themselves, and it’s easy to see why.
Aerial Photos and Videos Grab Attention
If your business includes a large expanse of property (scrap yards, golf courses, tractor dealerships) or your services involve exterior work (roofing, road paving, commercial landscaping), drones present an excellent opportunity to showcase your products or services in a more memorable way.
Aerial drone shots are used in a variety of mediums:
- Websites
- Landing pages
- Social media channels
- Television spots
- Presentations at trade shows
- Blogs
- Video podcasts
- YouTube content
- Company newsletters
- Email marketing
- Paid ads for digital advertising
Aerial drone footage has revolutionized several industries, from the agriculture and construction sectors to search and rescue teams, and, yes, video production companies catering to the digital marketing world.
The advent of drone technology has made it possible to capture dynamic, high-resolution photos and video footage at heights up to 400 feet (as per Transport Canada’s regulations) using equipment available at your local Best Buy.
The ability to affordably document activity with such accurate efficiency has opened the door for companies to view their business operations in a whole new light. With an investment in a quality unmanned aerial vehicle (UAV) and some professional drone training, you too can capture video that will captivate audiences.
What Makes Drone Videos so Impressive?
It seems like everyone today has a smartphone/digital recording device in their pocket. However, not everyone can record breathtaking camera angles with smooth, precise tracking across various heights.
This combination of unique elevated vantages immediately makes drone photos and videos stand out from other content.
There’s a good reason why so many people love sitting in the window seat on an airplane. It offers a perspective you don’t get to experience every day.
Drone visuals feel cinematic, infusing the subject matter (whatever it may be) with an enhanced sense of importance and grandness of scale.
Visuals that once required the rental of a helicopter and top-of-the-line camera gear can now be achieved at a far more reasonable cost. Video marketers today have a tool that replaces the jibs, gimbals, cranes, camera dollies, and aerial platforms that would normally be required for specialized camera moves.
Drone footage offers an excellent return on investment based on the emotional impact it delivers time and again, not to mention all the attention it brings.
Enhanced Storytelling Capabilities
Drone footage has significantly transformed digital marketing by offering marketers new ways to pique the interest of different personas. Here are some of the main ways drone footage has impacted digital marketing:
- It provides a better way to showcase a company’s scale (expansive real estate properties, large gatherings, massive factory locations)
- Drone footage evokes a sense of wonder and sparks an emotional response
- It makes desirable, high-quality, premium shots more affordable for any budget
- Drones can be deployed quickly for footage in remote areas and tricky locations
- The technology lends itself to the types of shots customers in real estate, tourism, and construction want to see
- Drone footage tends to have higher engagement rates across the various social media platforms
- Drone equipment enables 360-degree photo and video capture for creating more interactive user experiences
- Aerial photography is excellent for establishing shots and incredible-looking B-roll (supplemental, secondary footage to fill out the video)
Compelling Drone Videos Work Everywhere
Whether it’s a fly-over of your company’s latest property development or elevated footage shot above a race track featuring the custom hotrods built in your shop, drone footage has proven highly effective across various online ad campaigns, TV spots, and films.
The resulting cinematic footage you record needn’t include a long, extended flight sequence. Drone shots are the exact type of material that attracts eyeballs on short posts for Facebook, Instagram, YouTube, Reels, and TikTok. Quick drone shots done well can still have an impact on curious viewers.
Although you must be careful about loading up your website with too many videos that could slow it down, YouTube (the second-largest search engine in the world) is the perfect channel for hosting video productions that showcase your company’s most positive attributes. Drone footage makes any subject matter instantly more entertaining, including:
- Corporate culture videos: These productions boast about your company’s character outside of work hours, including staff participation in charity events, company barbecues, staff outings, and volunteering initiatives in the community
- Explainer videos: Detailed demonstrations of your products
- Behind-the-scenes videos: Videos profiling your staff on the job, daily work procedures, customer interactions, and more
- Promotional videos: For advertising a specific event, product, or campaign
- Testimonial videos: Highlighting the good work you’ve done from the viewpoint of your satisfied customers
Why Is It Important to Rely on Drone Video Professionals?
Even if you have access to the tools, it doesn’t mean you have the eye, or the dexterity and experience to get the most out of your drone equipment. When utilizing drones for creative content shoots, not everyone will be able to maximize the potential of the gear.
Despite the widespread popularity of drones, it’s important to realize that any drone weighing over 249 grams in Canada requires mandatory training and licensing. Even the lightest, most widely available consumer equipment must be flown with great care.
Any time you’re using your drone in a professional capacity, the operator needs to consider a slew of factors, including respecting the surrounding environment, air space, and people’s right to privacy.
In addition to having the correct licensing and permissions for work in urban areas or around groups of people, seasoned drone operators and videographers will know how to physically maneuver the unit in the air for the best shots.
Anyone can record a simple wide shot, but it takes more practice to successfully achieve those orbit shots, high pans, fly-throughs, super dollies, and reveals that will always make the footage look even more spectacular.
This is why working with someone (a professional drone videographer or an experienced digital marketing agency) who can acquire the most interesting footage is essential.
Footage without a creative vision, a clear message, clean edits, attractive titles, and appealing music or narration will fail to convert any viewers into customers.
With a highly polished, professional 4K video package, you get an attractive marketing asset that will define your brand in the best possible light.
Conclusion
Statistically, you have only seconds to gain a person’s interest before they move on past your online marketing material. A bird’s-eye view of your business produces content that is infinitely more alluring. Drone footage shots make your online thumbnails more enticing to click on and your company videos more stimulating to watch.
In digital marketing, drone footage is more than just a trend; it’s an effective tool that enhances brand storytelling, engages more people, and increases the overall value of the content.
As technology advances and drones become even more accessible, their role and influence in digital marketing will continue to expand.
Could your business benefit from the expertise of a company that understands the nuances of working with drones as well as the best marketing practices? Agency Media’s in-house video production team and its close association with Coastal Drone Co. make us a logical partner for airborne footage and proactive strategies that can increase sales.
Send us a message today to discuss the prospect of working together.