Get Website Optimization for More Website Traffic
Is your website ranking number one on Google? If not, there is always room for improvement. The best way to make your business' website more appealing to potential customers and search engines is to go in and optimize each page. Sometimes all that's required is a few minor tweaks. Some websites demand a little more work. You can do many things to enhance the appeal of your web pages to draw in more organic traffic and boost your conversion rates. Improving site performance and tapping into what your target audience wants to see will help turn your website visitors into paying customers.
What Is Website Optimization?
Website optimization refers to the processes that help a website’s performance. When it comes to providing optimization tips, the end goal is to keep your customers happy. You need to remember what your website visitors want to see when your homepage pops up on their screen.
Website optimization requires a lot of research to determine what is working and which elements need improvement.
User intent and user insights inform much of what we do. Alas, most customers that bounce from your website aren’t going to provide you with user feedback as to why they decided not to make a purchase. And that’s where the services of a company like Agency Media come in very handy.
What Ruins a Website?
Poor user experience can be blamed on any number of things.
- Slow loading pages
- A site structure that’s difficult to navigate
- Content that doesn’t deliver on expectations
- A lack of relevant keywords
- Broken links that lead nowhere
- The site displays poorly on mobile devices
Agency Media helps site owners achieve their business goals by creating satisfying websites that tick all the boxes. We focus on user intent and technical SEO to boost your existing traffic and improve website performance.
Our SEO efforts, website tools, and multivariate testing all help to improve your site’s core web vitals report.
On-page optimization occurs when a web page is analyzed and refined to gain more traffic and rank higher in search engine results.
Things That Help with Search Engine Optimization (SEO)
There are several optimization strategies we use to support your website optimization efforts. Agency Media has team members in place to focus on them all.
- Conducting in-depth keyword research
- Analyzing Google Analytics
- Creating new meta descriptions (reviewing meta tags and title tags)
- Producing fresh content using optimization tools
- Reviewing competitor sites
- Going into the website’s backend to improve website speed (so your site loads faster)
We will use all of our experience and the SEO tools at our disposal to hone your website!
Our Website Optimization Tools
Here are just some of the tools we use to improve your website’s performance.
- Google Analytics
- Surfer SEO
- Screaming Frog SEO Spider software
- PageSpeed Insights
Of course, a tool is only as good as the person wielding it; fortunately, our knowledgeable staff is very good at what they do.
Agency Media Thinks About Search Engines All the Time, So You Don't Have to
When it comes to digital marketing campaigns, it’s beneficial having a team in place to sort through all the data involved.
Our optimization process is about understanding user behaviour to enhance the user experience. That is key for any client looking to improve their search engine results.
We Like Conversion Rate Optimization (CRO), and So Should You!
Some people look at websites as digital business cards where they can refer clients for contact information, but that is only one function websites serve.
Ideally, your website should generate leads and encourage visitors to take action.
Everything from the copy to the UX design must reflect your business’s purpose.
Agency Media is ready to strategize new ways to connect with your target audience.
Feel free to send us a message whenever you’re ready.