2023 looks set to be an interesting year. Consumers still hold on to their online pandemic shopping habits, Twitter is changing, and there’s a potential recession just around the corner. All this means that companies need to stay on top of their digital marketing games to succeed despite any economic downturns. It’s time to start planning a digital marketing strategy for the new year NOW!
With everything from the metaverse as a platform to reach out to specific audiences to the big email marketing comeback, there’s a lot going on. Read on to learn about the trends to keep sight of in 2023 to help your business stay ahead of the competition.
No matter what products or services you offer, if your customers don’t have a good time every single time they browse your website or use your app – they aren’t coming back. Focusing on providing your customers with a great customer experience (in person or online) is something that’s always going to remain trendy. In terms of digital marketing, this means that you should focus on targeted advertising as well as making sure that you have a mobile-friendly website and intuitive navigation. Making sure your basics are in place is great for your SEO rankings too.
2. Email Marketing
Email marketing has come a long way from the days when companies sent out mass emails to whichever email address they could get their hands on. Interactive emails which include games, embedded videos, and carousel images are all ways of interacting with potential customers without losing them through link clicks. As most people open their emails on their mobiles, it’s vital that all your marketing emails are optimized for mobile viewing.
3. Chatbots and Social Media DMs
A whopping two-thirds of buyers expect a response within 10 minutes of putting a query across. Unless you have huge teams of online salespeople at your disposal, meeting these expectations can be nigh on impossible. Using chatbots can help customers have a conversational experience and filter queries so that your ‘humans’ only need to help customers with difficult issues. While people tend to be more patient with social media DMs, expecting responses within 24 hours, you can actually integrate your chatbot across various different channels to provide customers with the best possible experience.
4. Visual Content
No one wants to read lengthy bits of text when they are browsing the internet on their mobiles. With visual-based social media like Instagram, Snapchat, and TikTok creating engaging video content is key to reaching out to your customers. Additionally, customer attention spans are getting shorter – so the more information you can deliver in the shortest amount of time, the better. Hiring a video content creation team with experience in video marketing can make a huge difference to the leads you generate.
5. Content Marketing
Blogging is here to stay. Apart from improving SEO rankings, research suggests that consumers read multiple blogs a week and their purchases are still influenced by reading a company blog. The use infographics and case studies to lend authority can further drive engagement via content marketing.
Make sure your business stays up to date with the latest in marketing trends with Agency Media. Get in touch with us to see how we can help you grow.