The Benefits of Explainer Videos for Your Business
May 4, 2023
You need explainer videos for your business. Because according to Dr. Gloria Mark’s book—Attention Span: A Ground-breaking Way to…
Category: Marketing
The Importance of Mobile Optimization for Your Website
May 4, 2023
Having a mobile-optimized website is no longer a nice-to-have. It is now a must-have. Close to 98.5% of Canadians…
The Power of Digital Ads: A Beginner’s Guide
May 4, 2023
Digital ads can create a ripple effect in your marketing strategy. How? It generates interest and engagement among your…
The Ultimate Guide to SEO for Small Businesses
May 4, 2023
You need search engine optimization (SEO) as a small business owner. And you need it now. Why? You need…
Should You Get On the TikTok Train?
March 22, 2023
Many businesses start each year, exposing yours to cutthroat competition. Therefore, regardless of your industry, you must up your…
What is a Marketing Channel?
February 1, 2023
What is a Marketing Channel? Marketing products and services to end users is a vital part of any business.…
Microsoft Ads vs. Google Ads: Where Should I Put My Money?
January 27, 2023
Google is the most used search engine. It has become so famous that even ad marketers have supported the…
Where to Focus Your Marketing Budget This Year?
January 23, 2023
2023 will be a fascinating, challenging, and innovative year for marketers. This year, you’ll have to shake up your…
Most Effective Ad Platforms for Different Businesses
January 9, 2023
One of the most effective ways to reach people and convert them into new customers is by advertising on…
3 Ways to Improve Your Digital Marketing Strategy in 2023
December 12, 2022
The digital marketing world is volatile and subject to constant change. Any company that will survive in 2023 in…
Digital Marketing During a Recession
November 29, 2022
The World Economic Forum has highlighted ‘gloomy developments in 2022’ with the possibility of a recession just around the…
How to Prep Your Online Store for Christmas
November 21, 2022
If retail stores think the holiday season needs a lot of prep, they have no clue how much an…
5 Steps To Create A Winning Marketing Plan
November 10, 2022
Most experts agree that marketing is key to success for any business – big or small. Not only does…
Why You Hate your Marketing Agency (and how to choose a better one)
October 26, 2022
Ok, let’s agree that hate is a pretty strong word, so let’s just say, “why you weren’t happy with your…
Off-Facebook Activity
May 10, 2020
Recently Facebook introduced a new privacy section where you can see your “Off-Facebook Activity” pixel data. This alarmed many…
What a Digital Marketing Company Can Learn From Amazon Prime’s Value Proposition
September 27, 2019
When Amazon Prime first came to market in 2005 (2013 in Canada) it was much different than it is…
Recruitment Strategies in 2019
January 24, 2019
In 2016 a study was conducted by Career Builder that estimated the average cost of a bad hire was…
Profitability, Forever!
December 14, 2018
Profitability, Forever! That might sound like a dirty word; “People and businesses who are driven by profit are just…
Dear Marketing managers: We are Agency. We come in peace.
November 29, 2018
This is an open letter to all marketing managers for small to medium businesses. A common misconception of what…
Vinyl Labs Turns Vancouver Tesla into R2D2
November 22, 2018
I am a huge fan of Star Wars. My cousin put me on to it when I was just…
5 Things To Remember When Launching An Ecommerce Website
November 5, 2018
It has been the season of ecommerce! Whether it was launching an ebook, a new soccer academy in the…
Bridging The Internal Communication Gap With Remote Workers
October 16, 2018
In 2018 IWG reported that there were approximately 70% of professionals work remotely at least once a week. That…
You Should Be Reviewing Your Website’s Data On A Monthly Basis
September 26, 2018
Launching a new website and can be a lengthy process and there can be a significant amount of effort…
The Value of Adding Content To Your Sales Funnel
September 20, 2018
sales funnels have transformed along with technology trends and strategic content integrated into your sales funnel can improve your…
What is in a Digital Strategy?
August 27, 2018
What do executives want to see when you provide your digital strategy? Most organizations, from small businesses and start-ups…
What is Keyword Research?
August 20, 2018
Keyword Research is a fundamental requirement in any digital strategy. Whether you are working on developing a new website,…
The Marriage Of Digital Marketing And Live Events
February 27, 2018
If you are a small business owner or a marketer of any kind, you may have heard of CIMC.…
Gen/X Painting: Creating a Brand That Builds Business
April 18, 2017
Gen/X Painting had every excuse to fly under the radar. Building a high-quality brand isn’t the norm in the…
10 Quotes That Perfectly Summarize Real Talk Summit
April 3, 2017
10 Quotes That Perfectly Summarize Real Talk Summit It’s two weeks after Real Talk Summit and our heads are still…
The Power of Story
February 27, 2017
When you want to influence, organize and motivate others, there is no tool more powerful and effective than story.…
5 Common Marketing Mistakes (And How To Fix Them)
February 7, 2017
(And How To Fix Them) An awesome product or service is nothing if no one knows how awesome it is.…
Our Favourite Marketing Stories of 2016
December 13, 2016
It was the year of virtual reality, 360 video, and micro-content distribution. We spend so much time creating campaigns…
Finding Your Brand Voice
December 6, 2016
3 Reasons Your Brand Needs A Personality If you could personify Tesla — give it a name, voice, and clothing — what would…
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The Design Process: Bringing Your Brand to Life
November 7, 2016
Hello, my name is Sid and I’m a designer. No, I don’t think I’m better than you or that…
How To Get Your Business Online
October 17, 2016
We’ve seen unprecedented growth and innovation in the digital space over the last ten years that’s left a swath…
Productivity strategies for managers and their teams
September 20, 2016
Running a team isn’t like it used to be. You have your personal schedule to manage while communicating with…
The Creative Process
November 17, 2015
Today I'm talking about the creative process, why it's important, and how factors in my life helped me come…