We’re Hiring a Digital Marketing Specialist!

Responsibilities:

Creating and Managing Campaigns on Google & Facebook
Create, test, monitor Facebook/IG/Google Ad campaigns: Evaluate CPC, Conversion goals and attribution/Pixel tracking data
Conceptualize, develop, implement and measure a wide variety of lead generation including email marketing, PPC advertising and social media campaigns
Create, test, monitor Email marketing campaigns
Develop technical content for distribution through training, email marketing, our website, social media (Facebook, Instagram)-Our end goal is Lead Generation
Coordinate and manage the creation of all SEO friendly digital content for website, blogs, press releases, and social media
Research technical topics and develop informative, factual content that is compelling, resonates with target business audience, and is optimized for organic SEO
On-going Website management service work and updates
Project Management relating to both campaigns and web developmetn
Technical Web Support + Web Content Management

Required Skills:

Lead Generation using multiple sources and avenues. This includes setup and deployment of Ad campaigns
PPC, SEM Management, Google AdWords, Facebook Ads, Re-marketing
Knowledge and experience in Google Analytics and marketing automation tools
Copywriting and content creation
SEO strategy and best practices
Excellent verbal and written communication skills, a natural team player
Strong ability to prioritize work across multiple platforms and meet deadlines

Preferred Skills:

Bachelors degree in business, marketing or equivalent
2+ years of digital marketing and content creation experience in lead generation role
Graphic Design: Adobe Creative Suite
Experience with Content Management Systems, Customer Relationship Management systems

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