Date:
January 29, 2020
We’re Hiring a Digital Marketing Specialist!
Responsibilities:
- Creating and Managing Campaigns on Google & Facebook
- Create, test, monitor Facebook/IG/Google Ad campaigns: Evaluate CPC, Conversion goals and attribution/Pixel tracking data
- Conceptualize, develop, implement and measure a wide variety of lead generation including email marketing, PPC advertising and social media campaigns
- Create, test, monitor Email marketing campaigns
- Develop technical content for distribution through training, email marketing, our website, social media (Facebook, Instagram)-Our end goal is Lead Generation
- Coordinate and manage the creation of all SEO friendly digital content for website, blogs, press releases, and social media
- Research technical topics and develop informative, factual content that is compelling, resonates with target business audience, and is optimized for organic SEO
- On-going Website management service work and updates
- Project Management relating to both campaigns and web developmetn
- Technical Web Support + Web Content Management
Required Skills:
- Lead Generation using multiple sources and avenues. This includes setup and deployment of Ad campaigns
- PPC, SEM Management, Google AdWords, Facebook Ads, Re-marketing
- Knowledge and experience in Google Analytics and marketing automation tools
- Copywriting and content creation
- SEO strategy and best practices
- Excellent verbal and written communication skills, a natural team player
- Strong ability to prioritize work across multiple platforms and meet deadlines
Preferred Skills:
- Bachelors degree in business, marketing or equivalent
- 2+ years of digital marketing and content creation experience in lead generation role
- Graphic Design: Adobe Creative Suite
- Experience with Content Management Systems, Customer Relationship Management systems