You Should Be Reviewing Your Website’s Data On A Monthly Basis
Launching a new website and can be a lengthy process and there can be a significant amount of effort into strategy discussions on ensuring that your new platform will provide your clients or customers with a great user experience. There’s no way around it,...
The Value of Adding Content To Your Sales Funnel
sales funnels have transformed along with technology trends and strategic content integrated into your sales funnel can improve your conversion rates. We’ve seen it happen, a company with a stale sales funnel that’s been working for a long period of time...
Mobile-First Indexing Enabled Message From Google
If you have set up google analytics and the new search console (previously known as google webmaster tools) you most likely received a notification recently from Google letting you know that Google enabled mobile-first indexing of your website. mobile-first indexing...
Digital Video Distribution Can Compete With TV Commercials
We know as marketers that video earns more organic reach than any other content on social media. Whether working on a million dollar digital marketing campaign or a $500 budget, data has always driven the strategy. So far in my experience, the data is proving that...
What is in a Digital Strategy?
What do executives want to see when you provide your digital strategy? Most organizations, from small businesses and start-ups to retail companies and franchises, will need to have a digital strategy in place in order to effectively make a difference in their...
What is Keyword Research?
Keyword Research is a fundamental requirement in any digital strategy. Whether you are working on developing a new website, running online advertisements or implementing a search engine optimization strategy, keyword research is an absolute requirement during the...
Geotargeting Content On Your Website
As web developers, website administrators and content marketers we continue to get creative with our ongoing updates and website initiatives. Finding small, resource-light and inexpensive solutions to improve our website’s usability has required us to become a...
What is Local Search Optimization and why is it so important?
What exactly is Local Search Engine Optimization and why is it so important? Google has been open about a few key introductions to their algorithm updates that relate to optimizing your website for local search. In 2014, their algorithm update “Pigeon”...
The Best Of May At Agency Media
We cover a lot in our blog topics—marketing, websites, digital ads, and of course, video. It’s no surprise that video is often held esteemed. Years ago, Agency started off simply as a video team that wanted to help other businesses tell their story. It was the...
The Best of April at Agency Media
Agency Media on set for Zephyr Epic Filming digital advertisements with Zephyr Epic Zephyr Epic is one of Canada’s most well-known card traders for everything from NHL to Pokemon. Last year we worked with them on a video campaign that had great results, naturally...
Social Media Tools We Can’t Live Without
On an average day at Agency Media, we’re juggling 10–15 social media accounts at a time. That means efficiency and organization are key. I’m sharing with you the 5 top tools that we could not go without. Sprout Social While managing several accounts between a team,...
Algorithmapocalypse: The Great Faceook Update of 2018
I remember it well… The air was cold… The waters thick with blood… Yes, the day that Facebook changed their algorithm, that was the day we lost our sanity! A couple of months ago at the beginning of the year in January, Facebook changed their algorithm to move towards...