Written by:

Dana K

Date:

June 16, 2021

How to Use Video on Your Website

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Video marketing has been an up and coming trend for the past few years and there are many reasons why. Videos are versatile, engaging content that captures the users attention for an extended period of time. Video marketing has been trending upward for a number of years and shows no sign of slowing down. According to HubSpot Research, over 50% of customers want brands and businesses to use video marketing. It’s a great way to explain your product, educate customers and have a great ROI. 

Videos are a great tool to use for a number of reasons. Here are our top ways to use video on your website:

Educational Videos

Educational videos are a great way to show off your product, inform users about what your product or service does, or show them how a product works. This is especially helpful if your product has a bit of a learning curve to it. Educational videos are a great way to also demonstrate product knowledge. These videos would be perfect for your “shop” or “product’ page that can be directly embedded on your website.

Recruitment Videos

Most businesses are always hiring. Recruitment videos are a great way to give potential candidates an inside scoop into what it looks like to work for your company, show off company culture and see a typical day in their life.

Testimonial Videos

Storytelling is a proven way known to help connect with your audience and your ideal customers. Testimonials and success stories and complete social proof. Testimonials video build trust and help convert leads to sales.

Entertainment Videos

Videos are eye-catching and capture a user’s attention. Whether that’s an overview video or a video banner, these are great types of videos that can be directly added to your website. Short clips that are usually engaging and eye-catching. Video banner videos are a great way to make a great first impression and communicate quick messaging about who you are and what you do as a company. 

Videos are a great marketing tool to use throughout your website. It can help you create a greater connection with your audience, boost engagement and ultimately, help with storytelling who, and what your business is all about. Video marketing helps you stand out from others and encourages users to stay on your webpage longer to watch the full video. 

Not to mention, video is a great way to boost your website’s SEO, especially if these videos are directly embedded from YouTube. These video marketing strategies are both effective, help you engage with your audience and give you a competitive edge.