June 16, 2021
Got Video Footage?
Got Video Footage? How to Create Bulk Content from Existing Footage.
You’ve no doubt heard it, video content is king. And while that may be true, and while we all have a video camera in our pockets and purses, what exactly can you do with existing footage that you may have already filmed or hired a team to do?
More importantly, why do you need to do more with it in the first place?
One Video into Many Videos
Now, it’s true that video content reigns supreme. More and more video content is being produced and more and more is being consumed. It can be tricky to create the right type of content, let alone several pieces of content often. Moreover, where and what is it used for?
Generally, you want to repurpose content to help you focus an idea or target market. For example, your company overview video will cover every aspect of your business in broad stroke, but maybe you want employee testimonials that you can use for a specific recruitment campaign. You can go into your already produced video and just focus on the things that are most valuable for that specific employee’s testimonial – culture, quality of work, what the day to day look like, and so on and so forth.
This type of video is incredibly valuable and specific for people who are looking at your place of business as a place for them to call home.
The same can be done with the services that you offer. In your main video, you talk about 3 different types of services that you offer your clients. Why not break it down and have 1 micro video that speaks about just 1 of the services. This gives the video focus, and can be used to follow up with potential clients that find that service relevant to what they are looking for.
What’s a Micro video?
Micro Videos or Content Snacks are videos that are often 15 seconds, 30 seconds and 45 second videos. These micro videos are excellent to use for paid advertisements or bite sized organic content.
These videos are usually designed to generate leads, convert or offer product information. Because they are so short, how micro videos come together is very important. Often a professional video team can create a larger script for a main video and include story points that will be able to be edited into these content snacks with whatever the goal may be.
Pre-planning content is essential to create successful content snacks and advantageous as filming can be completed all at once.
But What If I am Sitting On Stacks of Clips?
Already have footage? Great! Although it can be challenging to extract the idea or story from content that hasn’t been planned for micro videos, rest assured that there are ways to use your existing footage.
Here are some things to consider when planning your micro content from existing footage.
- What is the goal you are trying to achieve with the micro video?
- Do you have a strong opening and closing to bookend this video? If not, can you introduce graphics or opening cards to replace this?
- Do you have clear and full audio sentences that can stand alone and be understood without context?
- Is filming done in landscape or portrait? Portraits can be challenging to edit if important elements will be cut from the shot.
- Where’s this content living? You want to make sure you’re playing within the rules of that platform. Think of fitting a square peg in a round hole.
- Do you have a call to action and how is this added? Audio? Text?
Remember, the entire messaging does not have to just live within the frame of the video. Descriptor text can really help your content snacks go deeper with your audience. A cool shot is a cool shot, use the comment section, or description to help amplify it.
How much is this going to cost? Or how much content do you need to produce?
Both are great questions, and both will lead back to how much planning did you do? If you didn’t do a lot of planning then it might get expensive because you’re not working off of a focused plan.
And maybe you’re not putting out enough content to service your audience because you didn’t plan out all the pieces that you needed to help your marketing efforts. The truth is you can be putting out content every day, on different social media platforms and it wouldn’t feel like you are putting out too much.