March 17, 2017
Amplifying A Brand with SKY Helicopters
A company like SKY Helicopters has all the elements needed for a really cool brand — access to beautiful views, adventurous pilots, must-attend events, and helicopters. Our goal in working with SKY is to take those elements and translate them to every media and platform. And then to ensure those things are all increasing sales.
SKY Helicopters is a new kind of helicopter company that offers bucket list adventure tours and works with film and industry. The challenge for SKY’s marketing is to be clear about their services for an international audience. We complement impressive photography and revolutionary video with clear copy that provides context for SKY’s services and brand.
When it comes to print, we’ve worked with SKY on everything from business cards to brochures with flight details. Strong lines and clean designs create brand consistency across SKY’s collateral.
We also overhauled their website with a tailored, ground-up site with Shopify and custom CRM integrations. Because SKY deals with an international audience and technical details, the site had to be clear and easy to use. Repetition of essential flight specifics and use of descriptive photography enabled us to build a site that’s informative and visually striking.
To fit with SKY’s adventurous brand, we also filmed a number of videos. The SKY pilot series video with Bianca features some stunning drone footage and has over 10,600 views on YouTube. The 360 video of the Vancouver skyline at sunset was picked up by Daily Hive, shared 79 times on Facebook, and has over 35,400 views on YouTube.
SKY is also an ideal fit for Instagram. The easy access to helicopter flights allow our photographer to capture unexpected angles. These amazing photos have taken their average engagement from around 60 likes per photo to around 300 likes per photo in under three months.
We’re also taking SKY’s brand to the next level — and taking advantage of the beautiful SKY Hangar — with a number of sold out events. We partnered with Red Bull to screen the premiere of The Fourth Phase film for a successful event with a 24-foot screen, surround sound, and over four hours of Sunday night milling and film-watching. The event garnered some impressive stats: reach of 3,300 for the Snapchat geofilter and 59,000 on Instagram, 13,000 views of the Facebook video with 200 likes and 70 shares, and 24 people flown in by helicopter.
We followed that event with MOTO8’s only Canadian stop and film screening. This sold out event had a reach of over 30,000 on Facebook and Instagram and the wrap up video was viewed 13,000 times on Facebook.
SKY Helicopters needs no help when it comes to exciting and visually-impressive moments. Our job is to capture those moments and use them to create incredible and shareable content.
Want to turn your business’s moments into shareable content? Get in touch.