Written by:

Reena Kapoor

Date:

June 16, 2021

5 Reasons Why You Need Video to Increase Your SEO

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5 Reasons Why You Need Video to Increase Your SEO

Video can be an extremely powerful form of content for increasing your SEO and overall brand strategy. By creating a video that’s interesting, fun, educational and entertaining, you can drive more visitors to your website, which improves search engine rankings and brings in more customers.

Before we dive into how video can boost your search engine rankings, let’s talk about what SEO actually is.

Search engine optimization (SEO) is an essential step to make your website more visible on search engine results pages (SERP). It entails various techniques and strategies that can help you rank higher in the SERPs such as Google. The higher your website ranks, the better. It means more visitors can see your page when they search for a relevant keyword. 

If you know all of this, then you’ve probably taken some steps to boost your SEO. What you might have not known is that Video content can boost your ranking in a significant way. See the 5 reasons why you should utilize video in your SEO strategy. 

  • Google prioritizes content that include a video in them

Because Google’s model is based around user experience, users tend to gravitate towards blog posts or pages that include a video in it to better understand information. As a result, it is rumored that Google will push content or posts with video on them up higher on a SERP. 

  • Higher potential for a Google Rich Snippet

We’ve seen that when Google displays a video thumbnail next to a search result, users are more likely to click through. This is a “rich snippet” that typically will always have a higher click through rate. 

  • Users will spend more time on your website with video content

One of Google’s biggest ranking factors is how long a user spends on your website or web page. We have noticed that with video on your website users are more inclined to engage with the video and stay on the site/page longer. Adding the video content to the top of the page pushes users to click through to it right away, avoiding the user to have to scroll through the page to find the video. This as a result, reduces bounce rates and increases average time spent on page, which overall boosts your SEO ranking.

  • Increased backlink opportunities

The higher the quality of a video, the more likely another website might link back to it. Research done by SEO experts at MOZ in their article What Makes a Link Worthy said that “Have a video compared to just text will almost triple the average number of linking domains”

  • You can utilize YouTube 

YouTube is the second most popular search engine in the world right after Google. YouTube has a massive amount of users who use the platform everyday. That is why this platform is one of the best to promote your business on. YouTube also works as a referral to your website or web page by making sure that you add your website into the description.