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There are plenty of different platforms that allow you to build a website for your business. Of these, WordPress is undoubtedly one of the most popular. In fact, WordPress powered 39.6% of all websites on the internet in 2021. To put the huge market share that WordPress holds into perspective, the next most popular platform in the same year was Shopify, powering just 3.2% of websites. That’s a huge difference. 

Read on to learn why WordPress is the platform to use when you start building a website for your business. 

  1. Easy to Build Websites

You don’t need to know how to code to build a website on WordPress. Unlike its competitor Drupal, the entire process is fairly intuitive. There are plenty of templates for you to choose from as the building blocks for your new website even if you are a novice website-builder. 

However, unless you want to spend hours learning how to tweak those templates to get them exactly just-so (purely because of the huge variety of options available), it may just be easier to let a professional website design and development like Agency Media put your website together for you. That way you can concentrate on important stuff like running your business.

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  1. Customization

WordPress was first designed as a Content Management System (CMS) which makes it extremely versatile when it comes to including different forms of content on your website. As it is an open-source platform, there are thousands of developers out there constantly creating templates, plugins, and more for WordPress. These themes can also be tweaked further to suit your needs. So, it doesn’t matter what message you want your brand to convey – WordPress will let you give your visitors the experience you want them to have.

WordPress competitor Squarespace also lets you choose templates and layouts with ease. However, the thousands of options available on WordPress when compared to Squarespace make the choice a no-brainer!

  1. Price

It’s free! Need we say more?  You don’t need to pay for any licenses to use WordPress. All you need to pay for is website hosting and any third-party programs you want to integrate. An easy-to-use competitor Wix has a free plan but you need to pay for additional features or hosting your website without ads. Additionally, depending on the content you have on your website, you may need to pay for data storage as well.

  1. SEO

There’s no point having a great website if no one sees it. SEO is key to making sure your website can be found on Google and other search engines. WordPress is fantastic with different types of SEO. Although you may not see it, the code behind WordPress is really easy for web-spiders to crawl through, index, and read. WordPress also makes it easy to build mobile-friendly websites which is great for SEO. Plugins like Yoast make SEO even easier. 

  1. You Can Manage WordPress Yourself

One of the biggest issues businesses face is updating their website. Even if you’ve chosen to go with a professional website developer, the WordPress platform is so easy to use that you can make minor changes to your website yourself. Need to add information about a new addition to your team or add a blog post? You can do it yourself. You can also add team members to make edits with varying levels of access. 

  1. Scalability

WordPress allows your website to grow with your business. It’s easy to add new features or build on older designs. The number of developers continuously working on WordPress platforms means that you have access to some of the latest website integrations and features as soon as they are out without compromising on the performance of your website.

As you can see, WordPress offers several advantages when it comes to building a website. No matter which platform you choose to go with, functionality is as important as design and WordPress offers oodles of both. Agency Media not only develops website that work for your brand and customers, but we show you how to use it too!

Get in touch with us to see how we can help your business build a website that works as hard as you do!