Content is king.
Yet, as people become more addicted to technology, their attention span decreases. And images and videos attract your customers more than plain text.
So, if your content piques your customers’ interest, they’ll come back for more. You also get more referrals from them.
Then what happens?
Your website will gain visibility and exposure, and as a result, it will rank well on search engines like Google and Youtube.
Read on to discover why videos are great for Search engine optimization (SEO).
- Rank Higher in Search Engine Results Pages (SERPs)
Video is one of the most effective tools for marketing. There are numerous platforms where you may submit your video to boost visibility, exposure, and rank in SERPs.
And the higher a website ranks, the more visitors and conversions it attracts.
- Connect With Your Audience
You can show off your personality and brand via videos in a more intimate setting.
You can also use these videos to promote your services on social media and platforms like YouTube, Instagram, Facebook, blogs, websites, or TikTok. It will ensure you connect with your audience on different social media sites.
You can use the videos to share your story and demonstrate the functionality of your product or service.
But you must present your business in a fun and creative way. For instance, you can pick a frequently asked question and create a Tik Tok video answering it.
You can also create videos that showcase your stuff and what you do. If you sell handmade scarves, you can take videos as you spin yarn and make them. These videos will show that you’re not just a faceless corporation but a person or people who care about what’s going on in their life.
- Increase Conversions and Sales
Video creates an emotional connection with your audience and can help you stand out from the crowd.
Here is why:
- You increase conversions and sales by giving your customers an easy way to understand your product or service.
- Your consumers can see what they’re getting before they buy. It will allow them to make more educated decisions about their desire.
- You may end up spending less time on customer service calls. Because you won’t have clients asking questions like, “What color is that?” “How much does it cost?” or “Will this fit in my car?”
- You can use videos to show them how to use your product or service.
For example, if you sell shoes, you could have a model walk about wearing the shoes to show the consumer how comfortable and well they fit with different outfits.
Here is 2022 data by Backlinko to help you understand how video marketing can lead to conversion and a high return on investment (ROI).
| Percentage | Action |
| 84% | Consumers who stated that watching a video convinced them to buy a product. |
| 80% | The conversion rates go up when you add a video to your landing page. |
| 88% | Of marketers claim that using videos results in a positive ROI. |
| 53% | The number of people who contact a company after watching their video. |
| 96% | Customers who viewed an explainer video to learn how to use the product. |
- Strengthen Your Brand
Video helps to strengthen your brand and make it more memorable and relatable.
Also, you can use a video to introduce yourself or your product or create an explainer video that shows users what your company does and why they should buy from you.
For example, if you have a blog about business and marketing, you could use a video to highlight specific advice. You could also share bits of content that might be helpful for other people looking to learn more about business or marketing.
In addition, it is also crucial for businesses that have a significant online presence because it allows them to show off their products or services in an easy-to-understand format while they are still available for purchase at the same time.
- Build Customer Trust
When you create a video, especially explainers, you tell your audience that you care about them and what they want. That’s why video is an integral part of your marketing strategy.
It’s also important to remember that videos don’t just strengthen your brand—they also help to establish trust between you and your customers.
For example, still on the handmade scarves, when you create videos as you spin and make the scarf, it allows users to see real-time footage of what your company does. Thus, it makes them more comfortable choosing you over competitors who may not be as transparent about their business practices or quality control standards.
However, make your videos short, simple, and engaging. You want people to watch them because they’re interesting, not because they must.
Then, make sure the videos have a call-to-action at the end. That way, people can get in touch with you if they want more information about what you’re offering or if there’s anything else they need from you.
Embed Videos into Your Content
Don’t underestimate the power of video. Embed videos to your content to give you an edge over other websites. It will increase conversations and build customer trust.
Then, more customers will want to make purchases from you since they will view you as a more credible company. Additionally, you will leave a footprint on the web with your video that will continue to attract viewers each time they click on it.
We are a video agency and seasoned SEO experts with the solution to all your video marketing needs. Talk to us today and we’ll help you create videos that will engage your viewers and keep them coming back for more.