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There are an overwhelming number of digital marketing agencies out there, each claiming expertise in the field. While many have the experience you need, you must be wary of those who do not. If you are planning on running a marketing campaign on Google, where certain AdWords can be expensive to bid for, a Google Partner Agency will be able to help you make the most out of your budget. 

What is a Google Partner Agency?

A Google Partner Agency is an organization that has successfully completed the Google Ads Product Certification Exams. They must continually demonstrate their expertise in the area by attending training sessions via the Academy for Ads. 

Read on to learn about the benefits of working with a Google Partner.

  1. They Are Experts

When you invest your money in an advertising campaign, you want to ensure you get the best ROI possible. Google Partner agencies have intricate knowledge of the ins and outs of Google Ads to make sure your campaign gets as much traction as possible. Additionally, Google Partners need to have a minimal ad spend of $10,000 USD across 90 days to remain qualified as Google Partners. If they are spending those kinds of budgets managing campaigns, you know they are showing their clients results.

  1. They Are On Top Of New Developments

Google Partners need to continue their education and stay abreast of all the latest developments in the world of Google Ads. They need to undergo continuing education programs and are required to demonstrate their knowledge via recertification exams. If they do not demonstrate their commitment to learning through these training programs and examinations, they lose their Partner status. By working with a Google Partner, you know you are working with someone who knows exactly what the newest buzz is in the industry.

  1. They Are Connected to Google Directly

As a Google Partner, they have Google’s (ahem!) ear. They have a dedicated Account Manager at Google whom they can contact directly if your campaign comes across any issues. This means any problems with your ads can be resolved quickly.

  1. You Get Access to Google’s Latest Beta Features

Google is constantly updating their products and developing new features. Google Partner Agencies have exclusive access to many of these products and features for up to a whole year before they are offered to the public. You get access to these Beta features via your partnered agency and can potentially gain an advantage over your competitors.

  1. They Offer Great Service

Google keeps a close eye on their partner agencies. They are required to provide a level of service that meets Google’s stringent standards. When you work with a Google Partner Agency, you can be assured of receiving the high level of customer service you deserve. Agency Media has been a Google Partner since January 2019. Our digital marketing whizzes are constantly upgrading their skills, so you continue to benefit from their expertise. Get in touch with us to learn how we can help take your Google Ads strategy to a whole new level.